As a golf enthusiast and fashion-forward individual with a penchant for sustainability and functionality, I am absolutely thrilled about HEAD‘s foray into golf apparel! With my extensive experience in both sports and style, I can confidently say that this collection is set to redefine the game.
HEAD, an iconic American sportswear brand recognized for its high-performance skiing and tennis gear, has made its debut in a leisure activity synonymous with independence and self-expression – golf. Since 1950, HEAD has consistently pushed the boundaries of innovation within racquet and winter sports, and under the creative direction of Ka Ho Kam, the brand offers a contemporary take on golf apparel that emphasizes sustainability and quality. In search of artistic inspiration, Kam drew from the picturesque and arid landscapes of the American Southwest, a region where golf continues to thrive year-round.
HEAD GOLF prioritizes functionality over everything else in its design, showcasing Kam’s admiration for technical materials. In total, there are four fabrics that HEAD is emphasizing with the launch of its inaugural golf line. The Stay Cool fabric is a unique blend providing moisture management and UV protection, while Breathe Easy is incredibly lightweight and breathable. Power Stretch focuses on flexibility, and Heritage Knit combines classic quality with contemporary functionality.
Ka Ho Kam stated, “This assortment isn’t just about golf attire—it embodies a way of life.” Our goal was to produce items that smoothly move from the office to the golf course, combining style and functionality. The men’s line features performance polos with body mapping detailing and striped track pants as its cornerstone, while the women’s collection highlights knitted sweater polos and a seasonal desert pattern. Pricing for this collection ranges from $35 USD for accessories to $105 USD for essential clothing items. The collection will be available for purchase on HEAD GOLF’s website starting January 15, 2025.
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2024-12-17 19:26