At a convergence of realms, Heinz and the GRAMMY-award-winning producer Mustard have joined forces for a unique, limited-time Mustard x Mustard partnership.
At the GRAMMY Awards, a fresh creation by the producer (who is now referred to as the Chief Mustard Officer) was revealed. This unique blend, mixed personally by him, represents the first time Heinz has collaborated on a new sauce in the U.S., and it’s also the first new Heinz Mustard innovation in nearly a decade. Known for his affinity towards Heinz, this producer even owns an ornate, diamond-encrusted mustard chain adorned with the Heinz logo.
Mustard expressed in a statement that this collaboration represents a significant milestone for him, as it has been a long-term goal for decades. While people are familiar with my work in creating beats and music, they may not realize that cooking and grilling are important aspects of my life. Whenever I have the opportunity, I’m on the grill. Given my lifelong affinity for HEINZ products, partnering with them has been a dream of mine.
In their partnership, Mustard will play a vital part in all aspects, from refining unique recipes, to organizing events throughout the year, and much more.
Todd Kaplan, North American Chief Marketing Officer for Kraft Heinz, shares that Mustard is similar to HEINZ in his full-hearted approach to creating something for public consumption. Mustard, a long-time admirer of the brand, finally found his ideal partner in HEINZ. This collaboration has led to an exciting new sauce remix, which fans of both are eagerly anticipating. Mustard’s passion and dedication to this project mirror his work in music, making this partnership even more promising. We can hardly wait for the surprises that the upcoming year will bring!
Fans can check out the official website to be the first to try Mustard’s limited-edition flavor.
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2025-02-03 08:26