Helly Hansen’s high-end line, named “ARCHIVE” (HH-118389225), has revealed its SS25 collection titled “Reimagined Icons,” numbering 251 items. The innovative visual presentation showcases the collection against a backdrop of towering brutalist structures and barren, rocky environments, bringing to mind the otherworldly landscapes seen in sci-fi films such as Dune.
At the forefront of their collection is a modern adaptation of the U-205 Sailing Jacket, a timeless piece from the brand, now available in fresh color schemes and enhanced features. Initially renowned for its practicality on the seas, this jacket subsequently gained popularity among 90s subcultures. It retains its roomy fit and HELLY-TECH construction. Meanwhile, the ARC Modular Sailing Jacket can be seen in both cropped and full-length versions. Interestingly, it incorporates a hidden hood within its neck.
The assortment includes the ARC Storm Cardigan, ARC Hybrid Crew Neck Sweater, and ARC Wind Jacket 2, which are designed for a lighter layering option. The Crew Neck Sweater and the ARC Fluid Pant are crafted using a four-way stretch technical seersucker fabric to provide an appealing texture.
The collection offers three lightweight outerwear pieces – the ARC Storm Cardigan, ARC Hybrid Crew Neck Sweater, and ARC Wind Jacket 2. The Crew Neck Sweater and the ARC Fluid Pant are made with a four-way stretch technical seersucker fabric for additional texture.
Displaying a monochrome aesthetic combined with intricate layering, this collection exudes luxury while staying true to its utilitarian ethos, characteristic of the brand. The color range is kept subtle, featuring shades of black, brown, navy, and white, allowing the clothing items to make their own statement. Classic menswear tones and earthy palettes inspired by nature are emphasized. Additional details like understated, tonal logos and practical hardware add a touch of elegance without overcomplicating the designs, which remain clean and minimalist in overall appearance.
The Helly Hansen “Reimagined Icons” SS25 collection, model number HH-118389225, will be available for purchase starting on Monday, March 10 at various international retailers and the official Helly Hansen online store.
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2025-03-06 20:55