As a streetwear enthusiast who’s spent countless hours scrolling through mood boards and forums, I can confidently say that the upcoming HIDDEN.NY x NEEDLES capsule collection is a dream come true! Growing up in the digital age, I remember the early days of the internet, where pixelated graphics and overlapping logos were all the rage. This collaboration is like stepping back into those times, but with a modern twist that only these two iconic brands can deliver.
HIDDEN.NY, a global streetwear brand born from an Instagram mood board, is collaborating once more with NEEDLES, based in Tokyo. This collaboration will result in an exclusive capsule collection available at the NEPENTHES Tokyo store. The line is marked by HIDDEN.NY’s distinctive use of green tones, layered logos, and graphics reminiscent of early internet aesthetics.
The latest assortment includes iconic NEEDLES designs such as sewn patchwork tees, vintage tracksuits, woolen mohair cardigans, and sports-inspired parachute pants. HIDDEN.NY stands out prominently throughout the range, featuring its striking circle emblem screen-printed on the rear of garments, embroidered onto sweater sleeves, and woven into new HIDDEN.NY intarsia socks – a signature item for the New York brand.
The label’s identity is also closely tied to the spectrum of green hues used across the collection, including a crewneck tee in a shade reminiscent of the “invisible” green paint used on scaffolding in New York City. On the back of the shirt, a hi-vis orange HIDDEN.NY monogram is transposed with a digitally glitched NEEDLES butterfly icon. Alongside the recurring overlapped wordmarks, a new HIDDEN.NY x NEEDLES graphic features a pixelated illustration of a hand reaching for a mid-air butterfly.
More recent offerings from HIDDEN.NY, such as the “Discover a New World” collection launched last Summer, exhibit traces of early desktop interface design. This digital aesthetic is a recurring and suitable theme for HIDDEN.NY, a brand that originates from the internet and frequently uses the tagline “Past, Present, and Future.
On September 27th, you’ll find the entire collection only at NEPENTHES TOKYO. Additionally, REBUILD BY NEEDLES will present unique items crafted from reworked versions of pieces from the HIDDEN.NY archive, available exclusively there as well.
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2024-09-25 19:25