Hypebeast Community Center: Science Project

Hypebeast Community Center: Science Project

As a gamer with a deep appreciation for street culture, I find Science Project to be a breath of fresh air. This brand embodies the spirit of the quiet, thoughtful fashion enthusiast who values quality over trends. The constant evolution ethos resonates with me, as it mirrors my own journey in gaming – always learning, growing, and pushing boundaries.


The TopMob Community Center highlights fresh, independent, and underground labels within the urban lifestyle scene. It provides these brands with an opportunity to tell their unique stories and clarify their purpose using their own distinctive voices.

The Five W’s

Who is wearing the brand?

As a style aficionado, I’m all about contemporary designs that whisper elegance. I’m not the one who steals the spotlight at the party, but my impeccable sense of fashion certainly does. Instead of chasing fleeting trends, I’m on a mission to curate a comprehensive wardrobe that truly represents my unique taste.

What is the brand’s main message?

At the heart of our philosophy lies a principle we call Continuous Progression. When I embarked on Science Project, I was well aware that my starting point might not be my final destination, but I understood it as an essential step along the way. The ethos of this brand is deeply rooted in minimalism, functionality, and adaptability, as we firmly believe that some of life’s most fundamental aspects can hide intricate complexities.

When did you launch Science Project?

For quite some time, I merely pondered the idea, but it wasn’t until the autumn of 2020 that I formally initiated Science Project.

Where are people wearing Science Project?

Science Project caters to everyone, whether you find it gracing the cover of a magazine or spotting it on your favorite athlete.

Why was Science Project created?

Originally, it served as a platform for self-expression, with the aim of sparking dialogue and inviting others to contribute in their unique manner. My intention behind Science Project is to motivate other creative individuals to take the plunge and trust in their own abilities.

“When developing something, I start with the intricate version, then simplify it until it’s bare-bones yet still impactful.”

About the Brand

What was the spark that catalyzed the creation of Science Project?

My passion for fashion, coupled with an insatiable curiosity to delve into every detail about what I cherish, led me on a journey. This quest for knowledge was crucial in laying the groundwork for establishing my brand – each step was about gathering more insights and expanding my understanding.

When did fashion design become a passion for you – and on top of that, an intended career path?

From a young age, my heart has always beat for the world of fashion. I was that kid who’d exclaim, “When I have money, I’ll buy everything,” and much of what I coveted were stylish pieces. I even went as far as to print out every Air Jordan sneaker I desired, considering those printouts like my holy scripture. It never crossed my mind that I would launch a brand until my college years, when I found myself surrounded by an abundance of creative and gifted individuals who ignited within me the belief that I could accomplish anything.

Hypebeast Community Center: Science Project

How would you define Science Project’s style in your own words?

As a dedicated gamer, versatility is a crucial aspect I always value when choosing games or gaming equipment. For this brand, it’s not just a feature; it’s their guiding principle that shapes every stage of product development, from the design phase to the final presentation in their lookbooks.

You also describe Science Project’s style as “militant minimalism.” What does that mean?

Essentially, it’s a strict adherence to simplicity, similar to a strong emphasis on core principles.

What about simplicity inspires you and draws you to explore the concept further?

Among the aspects that captivate me in fashion is the ability to glean insights about a person based on their attire. Simplicity, a concept that deeply resonates with me, mirrors my essence – straightforward, concise yet incredibly impactful.

Hypebeast Community Center: Science Project
Hypebeast Community Center: Science Project

What style codes or eras do you draw inspiration from?

My creativity strikes at unpredictable moments and recurrently, it’s concentrated on the contemporary trendsetters within fashion, always brainstorming methods to make complex ideas more straightforward. Science Project represents the brand of tomorrow, a future-forward identity we can achieve by thoroughly grasping today’s happenings, so that we may build upon them and propel ourselves into the future.

Why “Science Project” for the brand’s name?

In my viewpoint, a brand’s name may not be as crucial as it appears. The quality of the brand largely determines its name’s appeal. If a brand excels, its name will resonate positively. Conversely, if a brand underperforms, so does its name. When I was contemplating names for my brand, one thought that constantly crossed my mind was that even the most basic things have underlying principles or science behind them.

How do you approach curating your lookbooks?

When constructing my lookbooks, I follow a method similar to how I establish my brand overall. I envision the most intricate version of what I’m intending to produce, and then simplify it until it becomes minimal yet impactful.

Hypebeast Community Center: Science Project

Tell me more about your usage (or lack thereof) or color in your clothing.

As a connoisseur of aesthetics, I find color to be an essential tool for setting moods consistently. Therefore, when designing the look of “Science Project,” I strive to avoid extremes in brightness and darkness, ensuring it always maintains its unique feel.

How do athletic style codes influence your clothing?

I’m quite fond of sports activities overall. What stands out to me most about sportswear is its comfort level. Lately, we’ve blended the fit of vintage basketball shorts from the 2000s into a line of leather shorts as an innovative design choice.

What was the biggest challenge you faced when building Science Project?

As a passionate enthusiast, I recognized the need for unflinching self-honesty regarding my abilities and strengths. When embarking on a new venture like building a brand, it’s crucial to grasp the art of strategic delegation – understanding the scientific principles that enable effective delegation – and cultivating the knack for overseeing and comprehending others’ work.

Hypebeast Community Center: Science Project

What’s the biggest lesson you’ve learned since launching Science Project?

In my journey through the dynamic world of fashion, I’ve come to realize it’s more like a long-distance race than a swift sprint. It requires immense self-discipline and a steady pace to reach the finish line. There are countless diversions that might tempt me to doubt myself and my vision, but I must remain focused on my path. I constantly strive to find ways to motivate myself, drawing strength from within to keep moving forward.

Why should people care about Science Project?

Supporting our Science Project isn’t just about backing a project; it’s about endorsing a forward-thinking brand that values careful design and superior quality.

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2024-08-27 21:56