As a researcher with a background in web3 technology and fashion, I find this collaboration between Imaginary Ones and HUGO to be an intriguing development. It’s clear that both brands are forward-thinking and innovative, recognizing the importance of engaging with Gen-Z audiences through gaming and Metaverse platforms.
In partnership with fashion label HUGO, Web3 entertainment company Imaginary Ones has introduced a denim jacket with built-in web3 capabilities for personalized customization.
According to a press release obtained by crypto.news, Hugo’s latest special-edition product, which is part of the Hugo Blue denim collection, reflects the brand’s efforts to connect with Generation Z demographics via gaming and Metaverse environments.
The Imaginary Ones community on Discord and X were first given a peek at the specifics of the jacket on March 12.
Starting March 14, community members had the opportunity to reserve a physical jacket through Tether’s USDT platform. The jackets were all reserved in just an hour after they became available.
This jacket comes with a DIY customization kit as an added feature. The kit includes five unique patches from both HUGO and Imaginary Ones. Beneath the HUGO flower patch, there’s an NFC tag. Activating this tag grants access to a WebAR experience, enabling fans to personalize their digital accessories using their smartphones, and easily share their creations on social media without having to download a separate app.
Users have the opportunity to obtain a special Roblox skin by redeeming their digital token. This exclusive reward can be claimed in a hidden chamber inside the game, which also grants users a coordinating helmet as a bonus.
Holders will be rewarded with $350 worth of BUBBle Coin, the native token of Imaginary Ones, upon personalizing their web3 jacket and claiming their new Roblox skin.
In the Imaginary Ones community, those who possess NFTs will be rewarded with an extra 10-30% of BUBBLE Coins for every NFT they hold.
“With these components, we can astonish and captivate users through novel and inventive means, paving the way for innovative interactions and customization. We’re on the hunt for forward-thinking brands who are willing to push boundaries with us. By teaming up with such partners, we can create unique, impactful experiences that distinguish us in this domain,” Clement Chia expressed to crypto.news.
As a researcher studying the web3 gaming community, I’ve observed that Imaginary Ones has solidified its position within our sphere. In the year 2023, they introduced two games – Bubble Rider and Bubble Rangers – featuring in-game NFTs. Notably, Bubble Rangers has garnered significant acclaim from the gaming community, amassing over 2 million downloads.
The new advancement follows Imaginary Ones’ partnership with Web3 venture capital firm Animoca Brands. This NFT initiative intends to utilize Animoca’s knowledge and assets to enhance its token economics. Meanwhile, Animoca will provide guidance on Imaginary Ones’ marketing strategy for their market launch.
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2024-05-20 14:39