Jack Dorsey’s Square: Bitcoin’s Retail Revolution Begins!

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Twitter’s co-founder, Jack Dorsey, has unleashed a new Bitcoin acceptance feature on Square, a move as thrilling as a fox in a henhouse. 🐾💰 This is supposedly a significant step toward Bitcoin payments in the retail industry, though one might wonder if the merchants are equally excited or just bewildered. 🤔

The rollout permits participating enterprises to embrace Bitcoin through Square’s established terminals, with transactions settled via the Lightning Network — a feat as swift as a gazelle in a race against time. 🏃‍♂️⚡

Bitcoin To Enter the US Retail Sector

This move follows months of internal development and testing, which, one imagines, involved more coffee than code. Merchants can now choose to receive Bitcoin directly or convert it to dollars at the point of sale — a choice as confusing as deciding between cake and ice cream. 🍰🍦

The integration uses Square’s existing infrastructure, requiring no additional hardware — a blessing for merchants who’ve already paid their rent this month. 🏦

boom.

today we’re onboarding our first few @Square sellers for the new native bitcoin acceptance experience

this is the way!

— OBJ (@owenbjennings) July 22, 2025

Square, a business unit of Block, serves over 4 million sellers and processes more than $200 billion in annual payment volume. The scale of this merchant base positions Square as a potential catalyst for mainstream Bitcoin use in US commerce — or a very expensive experiment. 🧪

Bitcoin adoption at the business level has remained limited despite growing institutional interest. 📈 Perhaps because nothing says “trust” like a cryptocurrency that fluctuates like a toddler on a sugar rush. 🍬

Meanwhile, Square’s integration removes many past hurdles, including high fees, slow confirmations, and volatility risk. It offers a near-instant, low-cost payment experience while keeping Bitcoin in its native form — like serving a steak without a side of regret. 🥩

Also, the development comes during a strong Bitcoin bull cycle. The asset trades above $118,000 after hitting new highs in 2025, driven by ETF inflows and growing institutional demand. 📊 It’s as if the market is saying, “Yes, let’s all invest in something that makes no sense!” 🤯

Square’s merchant feature could extend that momentum to the consumer economy — or at least to those who think “crypto” is a new type of cereal. 🥣

Jack Dorsey, a vocal Bitcoin advocate, has long supported the idea of Bitcoin as a native internet currency. The ability to use BTC for everyday purchases, without needing third-party apps or conversion steps, brings that vision closer to reality — or at least to a very confused reality. 🧠

If adoption scales, this could mark a shift from speculative use to real-world utility. Bitcoin would transition from a store of value to medium of exchange. This was an early goal of Satoshi’s whitepaper — a document so dense, even the author might have needed a dictionary. 📚

For now, Square’s merchant rollout is limited, with broader availability expected in 2026. But the onboarding has begun. 🚀

And with it, Bitcoin may be taking its first practical steps into everyday US retail — or just another round of financial theater. 🎭

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2025-07-23 03:06