Approaching the week for Jacquemus’ Spring 2025 “La Croisière” Paris runway, held in Auguste Perret’s former architectural masterpiece – Simon Porte Jacquemus has disclosed a significant detail about the upcoming event: The show will be filmed exclusively using the iPhone 16 Pro Max.
According to Jacquemus, the brand’s foundation was established around the convenience of an iPhone. In a recent interview with Vogue, he shared that during his early days, he used his iPhone to share glimpses of his showroom, friends, and shows. This method made it effortless to engage with his audience, which eventually led to the innovative idea of recording the shows exclusively using iPhones, eliminating human involvement altogether.
17 cameras will be placed around Perret’s apartment – “naturally integrated into the show’s setup” – to capture both runway photography and look close-ups.
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In non-typical locations, one can position iPhones, thanks to their built-in cameras. By strategically placing an iPhone near a mirror, we create a captivating reflection that adds a touch of poetic charm, making it quite pleasing. This is as expressed by Porte Jacquemus.
The video recording will also be done using the slow-motion cinematic mode on an iPhone. This upcoming event promises a cozy atmosphere with only 45 attendees invited to Perret’s home.
Stay tuned to TopMob for continuing Fashion Month coverage.
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2025-01-19 21:25