Joseph Lubin’s ETH-tastic Adventures: From SharpLink Gaming to LINEA Tokens

In the midst of SharpLink Gaming (SBET) fever, a public company hoarding Ethers (ETH) like a squirrel with acorns, we caught up with Joseph Lubin, the founder of Ethereum heavyweight Consensys, to shed some light on his grand strategy.

ETH, SBET, LINEA: The Holy Trinity of Ethereum, According to Joseph Lubin

Three assets – Ether (ETH), the core cryptocurrency of the eponymous blockchain, LINEA, an upcoming token of Ethereum-based zkEVM L2 Linea, and SharpLink Gaming (SBET) – have something in common. As explained by Joseph Lubin, all three are “100% Ethereum.”

Wot?!?!?!

What do LINEA, ETH and SBET have to do with one another other than each being 100% Ethereum, obvi?

— Joseph Lubin (@ethereumJoseph) July 12, 2025

Linea is Ethereum and LINEA, ETH, and SBET will work together to make Ethereum the future of global trust

As covered by U.Today previously, in June 2025, Joseph Lubin hinted at SharpLink Gaming (SBET) potentially morphing into a cryptocurrency token. He also confirmed the ambitions to launch cryptocurrency assets for Linea L2 and Decentralized Infrastructure Network (DIN), a distributed spin-off of Consensys RPC node provider Infura.

While LINEA is definitely the next one on the list, DIN might follow it, Lubin shared. However, the timelines for both launches are unclear.

Ethereum Spot ETFs Close to Six-Month AUM Record: Lubin’s Consensys Making Waves with SharpLink Gaming (SBET)

Lubin’s Consensys is making headlines with its new venture SharpLink Gaming (SBET) that is accumulating Ethers, not unlike Strategy does with Bitcoin (BTC). Traded on NASDAQ, SBET shares provide institutional investors with exposure to ETH price volatility with no necessity to physically hold Ether.

Yesterday, SharpLink Gaming (SBET) purchased another portion of 10,000 Ethers (ETH) directly from Ethereum Foundation. SBET prices are up by 17.15% on the premarket.

Institutions are also betting big on another opportunity to invest in Ether (ETH). Spot Ethereum ETFs in the U.S. secured an unmatched inflow this week.

Spot Ethereum ETFs AUM more than doubled in the last three months, reaching $10.51 billion in fiat equivalent. This is the highest volume since mid-January.

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2025-07-12 15:42