K-Pop Stars Twice Partner with Pinterest for Holiday Gift Guide

K-Pop Stars Twice Partner with Pinterest for Holiday Gift Guide

As a die-hard Once (Twice’s fanbase), I am beyond thrilled about this holiday season! Twice partnering with Pinterest to curate a gift guide is not just a treat for fans, but a dream come true. Being a K-pop enthusiast and a frequent Pinterest user, I can imagine the perfect blend of inspiration and shopping convenience this collaboration will bring.


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K-Pop group Twice is getting ready for the holiday season through a new partnership.

On Tuesday, it was revealed that a nine-member girl band has collaborated with Pinterest to create a holiday gift guide tailored for their fanbase, known as Once. This carefully selected collection, available on the social media platform, offers a variety of products such as apparel, accessories, technology items, and even merchandise from the band itself.

In their exclusive interview with The Hollywood Reporter, Twice expressed their delight in how Pinterest simplifies holiday shopping by providing an abundance of ideas for presents and seasonal outfits. For them, the holidays hold a special significance because exchanging gifts is a heartfelt way to express appreciation.

The team expressed that each product, from lip masks to bag charms, is something we either use ourselves or would be delighted to give. Holiday shopping is all about discovering meaningful presents that bring happiness, and these items are ideal for adding a touch of coziness and cheer to the lives of those you hold dear.

In my gaming world, Twice’s guide has some cool goodies like Rhode Beauty’s peptide lip tint, a sleek Kodak digital camera, and cozy Ugg slippers – just a few of the items on the list. This guide is part of Pinterest’s massive collection of 1,000 shoppable gift guides, spread across 27 categories. As per their recent release, these guides will be hand-picked by celebrities, influencers, and top brands!

As a devoted user, I’ve noticed an incredible 950% increase in searches for “shopping wishlists” this year compared to last, on my favorite social media platform. Excitingly, Pinterest is introducing a new feature – “quick save” and personalized wishlist boards! This means that when browsing through each gift guide, users can swiftly save pins, and Pinterest will magically arrange them into a tailored and shoppable wishlist, just for me.

The predominantly pink-colored Twice manual aligns flawlessly with the visual theme of their upcoming album, “Strategy,” which boasts a lead single titled similarly and features Megan Thee Stallion. Notably, Twice recently joined forces with the Grammy-winning rapper on a remix version of her popular track “Mamushi.

Twice will be hosting a pop-up event in Los Angeles on both November 23rd and 24th, prior to the release of their new album, which is scheduled for December 6th.

Check out Twice’s holiday gift guide on Pinterest and below.

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2024-11-12 15:24