K-Way Announces Monsta X’s Shownu as Newest Global Ambassador

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As a longtime fan of both K-Pop and fashion, I couldn’t be more thrilled about Shownu’s appointment as K-Way’s global ambassador! With his captivating presence and impeccable style, he’s a perfect fit for this iconic brand.

K-Way, a renowned Parisian brand specializing in outerwear, has chosen Shownu, leader of the popular music group Monsta X, as their newest global ambassador. With a growing influence in both the music world and fashion industry – having walked on prestigious runways and frequently graced front rows – he adds a distinctive blend of style and creativity to K-Way’s brand.

“The record company expressed their enthusiasm about the recent hire, noting that Shownu’s energetic personality and versatile style resonates well with various music categories, and they anticipate a strong match in our partnership.”

As a long-time fan of K-Way and Korean culture, I’m thrilled about their latest move to collaborate with Korean artist Inchul Cha and expand their presence in Asia. Having visited Seoul several times, I can attest to the vibrant energy and fashion scene that exists there, and I believe this partnership is a brilliant step forward for K-Way. Opening a House of Hannam store in Seoul will not only increase their brand visibility but also allow them to tap into the unique aesthetics of Korean design. This partnership and expansion are sure to enrich my future experiences as a consumer, and I can’t wait to see the incredible collaborations that will come from this exciting new venture!

Beginning with their Fall/Winter 2024 lineup, the K-Pop star has officially started his ambassador journey by unveiling a fresh marketing campaign for the brand. Embracing the classic Le Vrai collection in hues of orange, red, and navy blue, Shownu showcases the lasting charm of the renowned windbreakers, injecting vibrant vitality into the photographic presentations.

Take a closer look at the new campaign in the gallery now.

To shop K-Way’s latest collections, head to its website and global stores now.

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2024-08-21 16:55