During the Super Bowl, a commercial that really puzzled viewers was the standout among the array of high-profile ads shown.
Kanye West, the rapper known for recent controversial posts on platform X, made an appearance during the final stages of the game to promote his fashion and shoe line, Yeezy. The advertisement featured West reclined in a dentist’s chair, filming it on an iPhone’s selfie camera while wearing sunglasses.
The rapper declared that he splurged all his funds on the expensive diamond-studded teeth for the advertisement. For the video, he had to make do with shooting it on an iPhone. Uh… Uh… Check out Yeezy.com,” he added, leading viewers to a webpage displaying apparel and footwear from the brand, as well as music clips, CDs, and vinyl records.
The ad appears to be a local buy and did not air nationally.
Approximately an hour before the Super Bowl commercial aired on Sunday, West used X (previously known as Twitter) to post: “My reach on Twitter has been restricted, so I can’t trend during the Super Bowl. I am setting up a Discord channel on my website instead – Welcome to America.
Last year, Yeezy aired an advertisement during the Super Bowl that seemed as if it were filmed using his smartphone. The 30-second clip featured him sitting in a car, speaking straight into the camera.
The recently released advertisement follows a week filled with sensational news about West. Last Sunday, at the 2025 Grammy Awards, West and his partner, Bianca Censori, made their appearance. Upon arriving, she donned a long coat that she later discarded on the red carpet, unveiling an almost nude ensemble beneath. Her attire primarily consisted of a sheer minidress and it seemed she wore no undergarments. Later, West voiced his support for his partner’s choice in clothing.
Lately, there’s been an influx of questionable and anti-Semitic social media posts from the West, such as expressing admiration for Adolf Hitler, self-identifying as a Nazi, promoting a Yeezy T-shirt design featuring a swastika, criticizing the #MeToo movement, and rekindling his previously contentious statements about slavery.
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2025-02-10 06:25