Karan Johar’s Dharma Productions halts pre-release screenings of its upcoming films; READ official statement

Karan Johar's Dharma Productions halts pre-release screenings of its upcoming films; READ official statement

As a seasoned lifestyle expert with years of immersion in the dynamic world of cinema and entertainment, I must say that Karan Johar’s decision to halt pre-release screenings for his upcoming films is an intriguing step forward. Having witnessed the evolution of the industry over the past few decades, I can attest to the fact that innovation is indeed the lifeblood of this ever-changing landscape.


I’ve been a dedicated follower for over two decades now, ever since Karan Johar started churning out cinematic magic under the banner of Dharma Productions. The anticipation is palpable as we gear up for not one but two monumental releases: “Jigra” and the long-awaited sequel, “Dhadak 2”. With Alia Bhatt’s upcoming film just around the corner, it seems that Dharma Productions has decided to hold back on pre-release screenings of their future projects. Can’t wait to see what they have in store for us next!

Karan Johar’s film company, Dharma Productions, recently announced a change in their policy regarding advance movie screenings. In a letter sent to the press, they explained that they have reached a collective agreement to discontinue holding any screenings prior to the movies’ official release.

In my role as a committed follower, I am sharing an update on a significant decision we’ve made in our journey of growth. We find ourselves at a crossroads, requiring us to be flexible and creative in our strategies. After thorough discussions and consensus, we’ve chosen to skip the traditional pre-release screenings for our upcoming cinematic projects.

Karan Johar’s Dharma Productions described their decision as a challenging one and labeled it as a crucial move, aimed at allowing viewers to enjoy the movies exactly as intended. The production house emphasized that this step would help preserve the thrill and immersion of the cinematic experience for the audience.

Take a look at the Dharma Productions’ official letter to the media:

Karan Johar's Dharma Productions halts pre-release screenings of its upcoming films; READ official statement

Dharma Productions has made it clear that they will carry on with their practice of holding press previews for their forthcoming films during the initial part of the premiere day, enabling prompt critiques. They have announced that members of the media are welcome to join these press screenings on the day of release itself.

“We recognize how crucial timely reviews are for the achievement of our films, and so we’re excited to share that we plan to hold press screenings during the morning hours on the release day for every one of our movies.

As a lifestyle enthusiast, I’m thrilled to share some upcoming cinematic gems that you should definitely keep an eye out for! Firstly, the captivating film “Jigra,” directed by the brilliant Vasan Bala, will hit the screens on October 11, 2024. This movie stars the incredibly talented Alia Bhatt in the lead role and also features Vedang Raina, known for his role in The Archies.

Recently, Dharma Productions has taken on the production of Ananya Panday’s first series titled “Call Me Bae.” Additionally, they have provided support for Alanna Pandey’s series, “The Tribe,” which also features Ananya’s cousin.

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2024-10-07 16:53