Media and lifestyle brand owned by podcaster Kenny Beecham, titled Enjoy Basketball, has entered into a partnership with WME, enlisting their services for management across all fields.
The prominent talent agency will assist Beecham in broadening his influence within basketball media and culture, spanning digital, television, and high-end platforms. Co-founded by both Beecham, Cody, and Cole Hock, Enjoy Basketball enables basketball enthusiasts to produce content that reflects their shared enthusiasm for the game.
In 2024, Peyton Manning’s Omaha Audio teamed up with ESPN in a digital content partnership with Beecham for the younger basketball-loving segment of Manning’s podcast audience. As part of this agreement, the NBA fans’ podcast, previously known as “Through The Wire”, was rebranded as “Numbers on the Board”. Beecham and childhood friends Pierre Andresen, Mike Heard, and Darrick Miller took over hosting duties, while Omaha Audio and ESPN handled distribution.
Recently, Enjoy Basketball teamed up with Vox Media to broadcast Kenny Beecham’s popular show “Small Ball with Kenny Beecham” worldwide. Now, Kenny has expanded his podcast lineup under the Enjoy Basketball brand, which includes three podcasts and two shows. These productions have amassed over 1 million fans across various platforms, generating approximately 120 million monthly impressions.
Apart from relishing basketball, Enjoy Basketball boasts a weekly newsletter that catches the attention of approximately 100,000 subscribers. Moreover, Beecham frequently features on Stephen A. Smith’s podcast, ESPN’s First Take, and The Big Podcast with Shaq.
Beecham is still under the management of Cody & Cole Hock, who are part of Up North Management Group, and they are also associated with SRK Strategies for representation purposes.
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2025-03-04 18:26