As a seasoned enthusiast of both fashion and mindfulness, I can’t help but be captivated by Kiko Kostadinov’s latest campaign for the ASICS Novalis Gel-Styrax in Black. The “Sound Mind, Sound Body” concept resonates deeply with me, as someone who has found a harmonious balance between fashion and tranquility.
Just before the launch of the ASICS Novalis Gel-Styrax in Black, Kiko Kostadinov has unveiled his new promotional strategy for this shoe. Photographer and filmmaker Frank Lebon was behind the lens for this campaign, which focuses on the idea of “Healthy Mind, Healthy Body.” He captured four individuals as they engaged in their meditation routines.
In a long exposure shot, Lebon artfully captured the minute shifts of the models as they meditated for 8-9 minutes, resulting in images with a gentle blur effect that highlights their slight posture and facial adjustments. The participants are elegantly dressed from head to toe in the upcoming Kiko Kostadinov x ASICS collaboration, offering a sneak peek at this exciting new line.
On October 15, we’ll reveal the complete sneak peek. In the meantime, the launch of our collection is planned worldwide for October 26.
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2024-10-13 11:25