Kith Debuts Partnership With Cigarette Racing Just in Time for Summer

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Summary

  • Kith and Cigarette Racing have collaborated on three custom-designed luxury boats
  • The three powerboats include the high-speed 515, the performance-oriented 42′ X and the luxurious 42′ Auroris
  • Each boat features sive paint jobs and upholstery, incorporating Kith’s logos and artwork, as well as co-branded interior details

This summer, Kith is venturing into the high seas for the first time through a partnership with Cigarette Racing. The well-known American producer of high-speed luxury powerboats is stepping into the fashion world with this collaboration. In this latest union, Kith and Cigarette Racing are working together on a series of three boats that have been redesigned.

The luxury boats – the 515, 42’ X, and 42’ Auroris – have undergone a redesign by Kith, with each vessel receiving a bespoke paint job and upholstery while maintaining its renowned high-performance capabilities. The trio of custom luxury boats from Kith and Cigarette Racing showcases unique designs and shared branding elements, all while preserving their speed and power.

The 515 speedboat flaunts a black and blue exterior, adorned with the Kith logo, along with advanced technology such as two 22” Garmin multifunction displays with GPS and Mercury engine integration. The 42′ X powerboat features a wooden airbrush finish inside, with Kith logos on the seats, speedometer, steering wheel, and engine, in a custom white and brown color scheme. The 42′ Auroris blends luxury and performance, boasting a green exterior and Garmin-integrated systems. Branding is consistent throughout, with Kith logos appearing on the seats, headrests, and startup screen displaying the Pegasus logo, as well as along the engine backbones and keel.

Not only have they revealed custom-made boats from Cigarette Racing, but they’ve also introduced a unique line of clothing designed to match the boat aesthetics. These boats will be available for purchase starting May 16th, priced at over $1.6 million USD each.

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2025-05-14 12:25