Kraken signs sleeve deal with Tottenham Hotspur F.C.

As a seasoned financial analyst with a strong background in cryptocurrencies and sports marketing, I find Kraken’s partnership with Tottenham Hotspur to be an intriguing move. With my extensive knowledge of the crypto industry and football world, I believe this collaboration is a strategic step forward for both parties.


Kraken, a major crypto exchange, recently revealed an influential collaboration with Tottenham Hotspur football club. Now, Kraken holds the title of “Official Crypto and Web3 Partner” for this esteemed English sports team.

Starting from the 2024/2025 sports year, Kraken will serve as the authentic sleeve partner for both the men’s and women’s squads at Tottenham Hotspur.

As a seasoned marketing professional with extensive experience in the sports industry, I strongly believe that this collaboration between Kraken and a leading football club is an innovative move that will revolutionize the way fans engage with crypto. With my background in sports marketing and my deep understanding of the crypto world, I’m excited to see how this partnership will merge forward-thinking visions from both parties.

Signing details

Kraken and Tottenham Hotspur intend to connect with their global fan base in unique ways by offering exclusive content, interactive fan pop-ups, and behind-the-scenes glimpses into their own activities as well as the club’s events. Kraken further plans to enhance these experiences by integrating cryptocurrency education and Web3 technology, thereby fostering a stronger bond between fans and football.

Kraken’s deal with Tottenham hasn’t revealed its financial aspects, but it aligns with the company’s bold objectives. They aim to secure $100 million in funding by the year-end, which could pave the way for a potential Initial Public Offering (IPO).

Manchester City, current champions of the Premier League, have recently unveiled OKX as their latest sleeve sponsor in a fresh multi-year deal with the cryptocurrency exchange.

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2024-07-16 16:19