As a dedicated gamer and fashion enthusiast with years of experience immersed in both worlds, I can’t help but be thrilled by the latest developments in the dynamic and ever-evolving fashion scene. The recent Lyst Index Q2 2024 report has brought about another unexpected shift, with LOEWE snatching the crown as the world’s hottest brand.
Surprising changes have caused quite a stir in the fashion world, bringing numerous surprises and reversals. In Lyst Index’s Q2 2024 report, Jonathan Anderson’s LOEWE unexpectedly claimed the title of the most popular brand, surpassing Miuccia Prada’s Miu Miu and Prada, who held the top spot in the previous quarter. This shift marked a historic milestone on the “Hottest Products List.”
Lyst Index keeps tracking the fashion brands that have gained, lost, or maintained their popularity among audiences. Since Q2 2023, LOEWE has no longer topped the list, marking a full year since its last reign. Designer Jonathan Anderson has been the talk of the town this summer, as he dressed notable figures like Anna Wintour, Ariana Grande, Taylor Russell, and Omar Apollo in eye-catching outfits at the Met Gala. LOEWE’s Spring/Summer 2025 collection during Paris Fashion Week showcased extended feathered accents, while its tomato clutch and milk dripping campaigns went viral among Millennials and Gen-Z demographics. LOEWE’s iconic branded tanks and woven basket bags remain top sellers, leading to a 29% surge in online searches during Q2 2024.
As I scroll down, I see Miu Miu and Prada taking the second and third spots on the list, followed closely by Saint Laurent in fourth place, exuding sleek sophistication under Anthony Vaccarello’s leadership. Gucci, Balenciaga, Versace, Bottega Veneta, Jacquemus, and Moncler all make it into the top ten, forming a formidable lineup.
In Q2 2024, the LOEWE and On’s Cloudtilt silhouette has been a top seller, drawing significant interest with its collaborative release priced at a popular $550 USD. adidas’ SL 72 has made a splash by reviving retro flair and replacing the Samba model. Additionally, Casablanca’s knitted shirts, COS’ fisherman sandals, and Dries Van Noten’s football-inspired kicks have rounded out the report with summer-ready styles.
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2024-07-24 10:26