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Summer has arrived, as declared by Loewe. Their luxurious fashion line has unveiled the yearly Paula’s Ibiza collection, which is now accessible online and will be available for purchase in stores starting from April 17th.
In this advertising campaign, Aespa member Giselle, who’s also a representative for Loewe, appears alongside actors Jamie Dornan, Sophie Wilde, and Enzo Vogrincic. The distinctive tomato pattern takes center stage, while the complementary collection emphasizes fluid designs, airy outlines, floral patterns, tactile knits, and charming trinkets.
In this campaign, Aespa member Giselle (also a Loewe brand ambassador) teams up with actors Jamie Dornan, Sophie Wilde, and Enzo Vogrincic. The iconic tomato symbol is prominently featured, while the assortment of items in the collection showcases flowing shapes, breezy silhouettes, botanical prints, textural knits, and whimsical accessories.
Loewe x paula’s ibiza 2025 collection
The carefree designs encompass women’s clothing as well as men’s, consistently finding motivation from the legendary Paula’s boutique located in Ibiza.
Under the imaginative guidance of renowned designer Jonathan Anderson, the Loewe Paula’s 2025 advertising campaign was captured along the Portuguese coastline by esteemed New York photographer Gray Sorrenti.
In typical Loewe style, this collection features an array of playful yet sophisticated accessories and trinkets, designed to give a unique twist to their assortment of women’s and men’s bags. Among the keychains and bag charms, you’ll find designs inspired by animals, insects, flowers, and food items such as tomatoes.
Check out additional campaign visuals and purchase the complete Loewe x Paula’s Ibiza 2025 summer collection now, available on loewe.com.
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2025-04-17 04:24