London Museum’s New Logo of a Pigeon Pooping Is Dividing Locals

London Museum’s New Logo of a Pigeon Pooping Is Dividing Locals

As a gamer with over two decades of city exploration under my belt, I’ve seen more than a few quirky rebrands, but the London Museum’s new logo takes the cake… or should I say, pigeon droppings? While I can appreciate the symbolic intent behind it – after all, who hasn’t had a “gritty and glittery” moment in the city of London? – I must admit that as someone who’s spent countless hours dodging real-life pigeons on the streets of this great city, I find the choice a bit… well, bird-brained.


As a dedicated gamer, I’ve always got my eyes peeled for the latest updates, and this one’s a doozy! The Museum of London recently revealed a fresh new logo as part of their rebranding bid, but it seems the response isn’t all positive praise. In fact, they’re planning to change their name to London Museum soon. Now, here’s the twist – they’ve got their sights set on Smithfield Market for their relocation in 2026, but there’ve been some major hiccups along the way: delays and budget overruns have made this move quite a challenge. But hey, we gamers are no strangers to beating the odds, right? Let’s see how this one unfolds!

As a gaming enthusiast, I’ve got some exciting news to share! The fresh logo unveiled showcases a gleaming golden turd encircled by a pristine white clay pigeon. Now, this might sound unusual, but it’s all part of the plan to depict the city’s unique blend of ‘grit and glitter.’ That’s what Sharon Ament, our museum director, told Artnet. And if you think about it, curator Francis Marshall pointed out that pigeons have been an integral part of London’s urban landscape for over a thousand years, making them a perfect symbol for the city itself. So, there you have it! The new logo is here to represent the timeless charm and resilience of our beloved city.

Although not everyone in London seems to be fond of it, the new logo has stirred some criticism. Maxwell Blowfield, a writer for the museum industry newsletter “maxwell museums”, expressed his disapproval. He stated, “After 15 years of living here, I’ve never heard anyone discuss pigeons.” He also raised concerns about the originality of the logo, noting that Paris is already using pigeon-themed merchandise for their 2024 Olympic games.

Ament argued that the emblem promotes a perspective where people re-evaluate London and recognize its harmony with its wildlife. Although the reasoning behind the artwork is thorough, there’s still some hesitation. Blowfield commented, “The logo appears to miss an impactful portrayal of what truly sets London apart, which is quite remarkable in itself.”

London Museum
150 London Wall
Barbican, London EC2Y 5HN
United Kingdom

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2024-07-30 22:55