Famed luxury brand Louis Vuitton is set to make history with a groundbreaking 10-year partnership with Formula 1, assuming the role of an Official Partner in the world of motorsports. Moreover, they will serve as the Title Partner for the 2025 Formula 1 Louis Vuitton Australian Grand Prix, marking a momentous blending of fashion and racing realms.
In 2025, when Formula 1 marks its 75th anniversary, Louis Vuitton will make a notable appearance at various global race venues. Expect to see their branding on the track itself, which is a first for the label at such a significant sporting occasion. Additionally, their iconic Trophy Trunks will be showcased prior to races and presented on the podium to honor the winners. This collaboration underscores the increasing overlap of fashion, culture, sports, and entertainment.
In 2021, Louis Vuitton started its journey with motorsports by designing a special Trophy Trunk for the Formula 1 Grand Prix de Monaco. This new alliance reinforces their bond with the sport, leveraging their past achievements in crafting custom trunks for notable events such as the FIFA World Cup, Ballon d’Or, and Olympic Games.
The 2025 Formula One racing season commences in Melbourne on March 16, with Louis Vuitton playing a significant role throughout the event. With its motto, “Victory journeys with Louis Vuitton,” the brand aspires to enhance the grandeur of Formula One and honor the pinnacle of athletic and engineering excellence.
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2025-01-30 12:25