As a long-time connoisseur of luxury and motorsports, I must say that this new 10-year partnership between LVMH and Formula 1 sends my heart racing! The fact that Bernard Arnault himself has expressed his enthusiasm for the “incessant search to break boundaries” tells me that we’re in for a wild ride.
LVMH, along with its Formula 1 racing program, has announced a ten-year partnership agreement focusing on enhancing the connections between LVMH’s high-end brands and the vibrant world of motorsports. The specific financial terms are kept confidential, but according to sources speaking to WWD, the total value is approximately $100 million USD.
Bernard Arnault, CEO of Moët Hennessy Louis Vuitton, stated, “Just as every detail matters on the road to victory in motorsport, fashion, watchmaking, or wine and spirits, so it is with this partnership between Formula 1 and our group. In our workshops and on tracks worldwide, our unrelenting pursuit of pushing boundaries fuels our vision. This spirit of innovation is what we aim to embody within this exceptional collaboration.” [Provided to WWD]
The collaboration is scheduled to debut in March, coinciding with the Melbourne Grand Prix, though specifics about the project remain undisclosed. Mentioned among the upcoming collaborations are brands under LVMH such as Louis Vuitton, Tag Heuer, and Moët & Chandon. Additionally, LVMH is expected to make an appearance during Formula 1’s 75th anniversary, which will occur in February 2025.
View this post on InstagramA post shared by LVMH (@lvmh)
1) Formula 1, traditionally popular, has recently attracted a younger fanbase, infusing the brand with renewed vitality. Rapper A$AP Rocky and PUMA have teamed up repeatedly with Formula 1 for collections of clothing lines and sneakers like the Inhale and Mostro designs. Additionally, Formula 1 unveiled a long-term collaboration with LEGO, a toy manufacturer, in late September.
Stay tuned for new developments on the LVMH x Formula 1 partnership on TopMob.
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2024-10-02 22:56