LVMH Invests in Luxury Outerwear Label Moncler Through New Deal

LVMH Invests in Luxury Outerwear Label Moncler Through New Deal

As a seasoned gamer who has spent countless hours braving virtual blizzards and arctic tundras, I can’t help but feel a pang of excitement at the news of LVMH’s investment in Moncler. Having donned their iconic ski jackets during many a gaming marathon, I’ve always admired the brand’s commitment to quality and style in the face of extreme conditions.


LVMH holds a position on Moncler’s board, a company renowned for its high-quality ski jackets and outdoor wear. The influential French fashion group has purchased a 10% share in Double R, an entity that partially owns Moncler.

Remo Ruffini, the CEO of Moncler, holds a significant 15.8% share in the Milan-based fashion label. It’s important to note that Ruffini structured this investment deal and, as it happens, he is also the largest individual investor in the popular outerwear brand.

The ownership share of the brand by Double R is projected to increase beyond 18%, given that it serves as the means through which LVMH’s resources are utilized.

Ruffini will remain in charge of both Double R and Moncler, while LVMH will add two representatives from their board to Double R and one to Moncler.

This alliance strengthens Double R’s influence within Moncler, and it gives us the solid foundation necessary to bring my long-term aspirations for this company to fruition, as expressed by Ruffini in his statement.

For two decades, Moncler has stood out as a remarkable entrepreneurial achievement within the fashion industry. LVMH CEO Bernard Arnault finds Remo Ruffini’s vision and leadership inspiring and is excited to invest in his holding company to further solidify his role as the dominant shareholder,” states Bernard Arnault.

1952 saw the establishment of Moncler in France. However, following Ruffini’s acquisition of the brand in 2003, its main office was relocated to Milan. Then, in 2020, Moncler expanded by purchasing the prestigious Italian fashion label Stone Island for approximately $1.28 billion USD.

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2024-09-27 18:25