Mattel Seemingly Just Found Out About That NSFW Wicked Merch Error When We Did, And The Apology Message Is Classic

Mattel Seemingly Just Found Out About That NSFW Wicked Merch Error When We Did, And The Apology Message Is Classic

As someone who grew up with The Wizard of Oz and has been eagerly anticipating the release of Wicked for what feels like forever, this latest news about Mattel‘s NSFW error is quite a shock to say the least! I remember my parents carefully selecting toys that were age-appropriate for me and their sudden discovery that one of these dolls could lead to an inappropriate website was nothing short of terrifying.


As the much-anticipated “Wicked” movie is only weeks from hitting theaters, it’s high time to gather some themed merchandise for an immersive experience. With the film’s highly expected box office debut approaching, children can demonstrate their allegiance to Team Wicked by dressing up as Glinda or Elphaba, and complementing these costumes with movie-based dolls that make great companions. Incidentally, Mattel made a significant blunder in their “Wicked” merchandise line, which they quickly acknowledged and apologized for when it was pointed out that the error was equally apparent to many.

Wicked has been doing an impressive job with its movie merchandise so far. Regal Cinemas came up with their own gorgeous popcorn buckets that truly look like it was purchased from The Land of Oz. There was also even a limited edition collectible of Wicked-themed Stanley Cups that almost led to a brawl. However, there is another merch from the Jon M. Chu movie that’s causing quite a stir. Take a look at CBS Mornings’ Instagram video reporting that Glinda and Elphaba dolls had an unfortunate error in their packaging that’s not exactly kid-friendly:

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Indeed, you’ve got it correct. It turns out that due to an unintended error in the URL address, children who scanned the packaging for a doll were accidentally directed to an adult content website. The intended URL was meant to be www.wickedmovie.com. Fortunately, Mattel seems to have discovered this mistake at the same time as us and they promptly issued an apology statement, as reported by ABC News.

Mattel has discovered a typo on the boxes of their Wicked collection dolls, mainly distributed in the U.S., that was supposed to guide consumers to the official WickedMovie.com website. We sincerely apologize for this unintended mistake and are swiftly addressing the issue. Parents should be aware that the incorrect website linked on these misprinted boxes may not be suitable for children. Customers who have the product can either throw away the packaging or cover up the link, and they can reach out to Mattel Customer Service for more details.

I truly feel sympathy for the parents and kids who were accidentally led to an adult NSFW website. At the same time, accidents do happen and at least Mattel issued a first-rate apology you’d think The Wizard of Oz himself declared.

Based on ABC News reports, customers swiftly shared pictures of the erroneous URL on social media when they spotted it on the backs of Wicked dolls. YouTube creator Sarah Genao chanced upon this oversight on Reddit and felt compelled to investigate by visiting Target. She admitted that at first, she found the blunder amusing, but grew concerned about how unnoticed the incorrect web address was given that the dolls had been available for sale for several weeks. Thankfully, Mattel has vowed to act promptly to rectify the packaging issue.

Despite the unfortunate incident where children inadvertently accessed an adult porn site, it’s important to acknowledge Mattel for skillfully creating dolls that resemble Ariana Grande and Cynthia Erivo from the Broadway show Wicked. These well-made dolls can serve as a source of enchantment for children, enabling them to bring a touch of magic to their viewing experience of the fantasy musical movie. Even if there’s an error in packaging, the magical quality these dolls offer to kids remains undiminished.

Mattel’s heartfelt apology for a printing mistake that displayed an adult website URL on the packaging of their Wicked doll shows they are ready to acknowledge and rectify errors. Now that this oversight has been exposed, parents can easily check and dispose of any packaging containing the error if it remains on the back of their children’s items. Don’t forget to bring your dolls, popcorn buckets, and other merchandise for the upcoming 2024 movie release of Wicked in theaters on November 22nd.

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2024-11-12 19:37