Matthew McConaughey and Woody Harrelson’s Epic True Detective Reunion in New Ad!

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The initial season of “True Detective” was a significant milestone in HBO’s television history. This series, penned by Nic Pizzolato and featuring Matthew McConaughey and Woody Harrelson, suggested that prominent movie actors should consider venturing into television productions. Now, fans have been granted their long-awaited reunion, although not in the way they expected – through a new advertisement advocating for the Texas legislature to offer more incentives for film production.

In the advertisement shown below, it was Nic Pizzolato, the mastermind behind the “True Detective” series, who both penned and directed it. The characters portrayed by Harrelson and McConaughey, cruising along a Texas highway, seemed to embody their roles from “True Detective”, yet they addressed each other using their real names. Throughout the journey, McConaughey maintained the somber, existential tone of his character Rust Cohle, remarking that “Hollywood is a perpetual loop,” and the two actors conversed about how productions set in Texas should ideally be filmed within its borders.

In addition to the main stars from True Detective, other notable actors such as Billy Bob Thorton (notably recognized for his work in Landman), Renée Zellweger, and even Dennis Quaid are prominently featured in this ad. They were seen handcuffed together in a car in the advertisement, advocating for an increase in homegrown Texas-based film productions. Although all actors presented persuasive arguments, ultimately, the decision lies with the Texas legislature to enhance incentives and support for larger scale productions within the state.

The ‘True Detective’ Reunion Ad Is a Sign of a Larger Plea for More Texas-Based Productions

The makers responsible for the “True to Texas” advertisement aren’t alone in promoting Texas incentives. In fact, Taylor Sheridan, the writer and creator of the series “Landman“, appealed to Texas legislators, explaining that one of his cherished projects had to film elsewhere due to lack of incentives within Texas. According to a report by the Associated Press, Sheridan stated this during a conversation.

One point of annoyance for me was that I authored the screenplay titled ‘Hell or High Water‘, but they filmed it in the state of New Mexico, rather than Texas – a location that truly embodies the love story I had envisioned.

It’s great news that there’s been some momentum with movie productions happening in Texas. Last year alone, the next unnamed project by celebrated director Paul Thomas Anderson filmed a substantial part of it in El Paso, Texas. This upcoming film, which stars Leonardo DiCaprio and Benicio del Toro, is being hyped as a major event film for Warner Bros., making the Texas-filmed segment in a city like El Paso seem particularly significant.

Progress is being made, and this well-crafted and articulate commercial is just one example. The funding program that encourages film production has received an extra $200 million over a two-year span, which is a substantial boost compared to the $45 million allocated in previous years for motivating filmmakers. Here’s hoping that innovative commercials such as this “True Detective” one, along with other Texas creatives, will contribute to the state’s potential to attract even more high-quality movie and TV productions in the future.

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2025-01-30 00:32