Miu Miu is embarking on a tour throughout Asia, featuring temporary pop-up stores, to mark the debut of its Gymnasium collection and Custom Studio. The collections made their initial appearance in Japan this month, and will be traveling to various pop-up store locations from now until early March.
The first stop was Japan at Isetan The Stage from February 5 to 11th and will next move to Hong Kong’s Harbour City from February 13th to March 9th, then arrive in Korea at the Seoul Hyundai Coex from February 14th to March 9th. They will also pop up in China at Hangzhou Mixc from February 20th to 26th and then Umeda Hankyu Coto Coto from February 26 to March 4. The Gymnasium collection, which is available for purchase in-store at each pop-up, is also available online till March 4 and WeChat from February 20th-26th.
View this post on InstagramA post shared by Miu Miu (@miumiu)
Shoppers can directly purchase Miu Miu’s sporty styles that draw inspiration from the latest Spring/Summer 2025 runway show. The line includes modernized versions of classic Miu Miu bag designs like Wander, Arcadie, Beau, and Adventure, featuring refreshed leather and piping details. Moreover, the collection will introduce the latest Plume, Tyre, and Gymnasium sneakers, continuing the design ethos established by its recent collaboration with New Balance.
In addition to the Gymnasium line, Miu Miu is introducing its Customization Studio. This studio allows customers to customize some of the runway’s hottest pieces. Over the past six months, customization and bag charms have been a hot topic in fashion circles, with brands like Miu Miu, Hermès, and Balenciaga leading the conversation. Customization choices will range from bag charms, sneaker tabs, to alternate laces. The Customization Studio, which is one of the rotating pop-ups, can be accessed both in-store and online.
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2025-02-12 18:56