The Budapest-based fashion brand Nanushka has partnered with ASICS to create a fresh take on the GEL-KINETIC FLUENT shoe. This collaboration combines intricate details and advanced technology in a unique way. With its lively design and contrasting features, this model is one of ASICS’ most distinctive collaborative projects.
As a gamer, I’m excited about this unique collaboration that’s been crafted with a natural touch. There are two stylish color schemes to choose from: one features a tan base with black and silver accents, while another offers a sleek black design with white stitching and amber cushions on the heels. What sets it apart is the addition of a neoprene liner sock, which bears a vintage Nanushka tag at the tongue area. To elevate its technical vibe even more, it comes equipped with a hybrid bungee lacing system instead of regular shoelaces.
Natural organic shapes inspire me not only creatively but also help maintain my equilibrium,” says Sandra Sándor, Founder and Creative Director of Nanushka. “This partnership signifies an exhilarating milestone for us as we embark on a new decade and celebrate the brand’s 20th anniversary.
This brand’s innovative approach to the ASICS runner surpasses expectations with a multitude of modifications, whereas most ASICS collaborations usually focus on color and material changes without drastically changing the shape. Notably, ASICS’ progressive collaborations are predominantly attributed to its strong alliance with Kiko Kostadinov, resulting in collections like the Novalis line and Kostadinov’s Otto 958.
In Sándor’s words, partnering with ASICS on Nanushka’s debut sneaker felt intuitive due to our mutual focus on movement and design authenticity. This collaboration extends ASICS’ mental health awareness program Crafts for Mind, as we align ourselves with Mind Over Mountains, a charity dedicated to enhancing mental health through the power of nature.
On March 25th, starting at 8am Eastern Time (12pm Greenwich Mean Time / 1pm Central European Time), the Nanushka x ASICS GEL-KINETIC FLUENT sneakers will become available for purchase through the Nanushka online store, as well as in physical stores of Nanushka located in London and New York, and at Dover Street Market London.
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2025-03-19 23:26