As a longtime viewer and supporter of NBC News Group, I am thrilled to see such a heartwarming and patriotic initiative. The idea of using their vast reach and influence to help citizens exercise one of our most fundamental rights is truly inspiring. It’s like they’re not just informing us about the world, but actively encouraging us to shape it.
NBC News Group encourages its audience members to cast their votes, and in an uncommon approach for a broadcast news entity, it will assist them in learning the voting process.
The NBCUniversal segment, encompassing NBC News, MSNBC, and CNBC, is initiating a public service announcement (PSA) drive. This campaign will showcase several prominent broadcasters, guiding viewers towards local resources that can help them determine how to register to vote in their respective states.
Tom Clendenin, CMO and senior VP of marketing for NBC News Group, shared with The Hollywood Reporter that the Olympics in Paris and the nation’s response sparked a bit of inspiration. He noted the immense interest and support for the Olympic team and athletes, as well as the surge of patriotism. He expressed a desire to capitalize on this sentiment and honor American spirit. In his view, one essential aspect of that is the right to vote.
Each of NBC News, MSNBC, CNBC, and the NBC News Now streaming service will produce their unique versions of these advertisements, featuring presenters and personalities specific to each network.
In these segments, you’ll find notable personalities like Lester Holt, Kristen Welker, Steve Kornacki, Rachel Maddow, Joe Scarborough along with his partner Mika Brzezinski, Jen Psaki, Alex Wagner, Andrew Ross Sorkin, Jim Cramer, Carl Quintanilla, Savannah Guthrie, and Tom Llamas.
The scene emphasizes voting as a deeply ingrained American custom, much like baseball or apple pie. It concludes with personnel from NBC affixing a voting sticker, and they mention that the event is impartial. NBC stresses its non-partisan nature in this context.
Clendenin points out that people nationwide enjoy getting an election day sticker, which became a key aspect of our campaign. He suggested, ‘Why not have talented individuals putting on these stickers? It’s not just about the words, it’s about what we as citizens do.’ This action felt like a smart and straightforward way to effectively communicate the excitement we all share for Election Day.
You can see the NBC News version of the spot below:
The campaign is not common among news outlets. Typically, media corporations support political campaigns, but it’s less usual when a news department initiates its own campaigning effort.
According to NBC News, they anticipate their campaign will be seen by hundreds of millions of people across traditional television, streaming services, and digital platforms.
Clendenin points out that due to the size and widespread influence of our assets, it was a perfect moment to contribute positively to the nation. He believes that the most crucial right is the right to vote, and promoting this action seemed fitting. Furthermore, given our ability to connect with our audience, he feels we are uniquely suited to spread this important message.
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2024-09-20 17:24