Netflix Moves Into Top Four Media Distributors in June

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As a dedicated gamer and media enthusiast with years of experience under my belt, I’ve witnessed the evolution of streaming platforms into media giants that dominate our entertainment landscape. This latest report from Nielsen is yet another testament to this trend, with Netflix and YouTube making significant strides in the race for viewers’ attention.

As a dedicated gamer, I’m not surprised to see that my go-to streaming platforms claimed the top spots among media distributors in June. With an all-time high number of gamers tuning in for their daily dose of entertainment, it’s no shock that these platforms ruled the roost.

Noteworthy is the significant positioning: Netflix ranks fourth in terms of TV usage among media companies in the US, marking a new high for the company in the three Nielsen Media Distributor Surveys – with data indicating even higher rankings prior. YouTube, on the other hand, has maintained the second spot since April but has come closer to overtaking the leading position (held by Disney) than ever before.

In June, “Bridgerton” on Netflix becoming the most-watched streaming series and the popularity of “Your Honor” library collection led to a significant 8.4% share of overall TV viewing for Netflix. This surpassed the 7.9% and 7.4% shares held by Paramount Global and Warner Bros. Discovery in May, respectively. Netflix narrowly missed out on overtaking NBCUniversal (8.5%) for the top spot.

In June, Disney maintained the number one spot as the leading distributor, holding this position for every month with data available from Nielsen, accounting for a total of 10.8% of all TV usage across Disney+, Hulu, ESPN, and ABC. YouTube achieved its highest ranking yet in Nielsen’s long-term Gauge platform rankings, boasting a 9.9% share of TV usage, just shy of Disney by a percentage point.

In June 2023, fourteen media firms surpassed the 1% mark to secure a spot in the distributor rankings, similar to past months. Notably, these include Fox (6.6%), Amazon (3.2%), Scripps (2.2%), Roku Channel (1.5%), Wiegel Broadcasting (1.4%), A+E Networks (1.4%), Hallmark (1.2%), and AMC Networks (1.1%). Together, these fourteen entities represented approximately 71.5% of all TV consumption in the US during that month, slightly less than the average of around 72.7% from the previous two months.

Nielsen’s distributor rankings for June are below.

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2024-07-23 15:55