Netflix Taps Nicolle Pangis as VP of Advertising

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As a seasoned media industry aficionado, I am beyond thrilled about Netflix’s latest move to bring Nicolle Pangis aboard as their VP of Advertising. Her impressive tenure at Ampersand, where she transformed the company into a formidable force in addressable TV, is a testament to her strategic acumen and industry connections.

Netflix has found a new leader for its North American advertising business.

Netflix has appointed Nicolle Pangis as Vice President of Advertising, tasking her with managing sales within the U.S. and Canada. Previously, Pangis served as CEO at the innovative advertising firm Ampersand, where she transformed the company into a significant force in the field of addressable TV advertising.

Amy Reinhard, who took charge of Netflix’s advertising division a year ago and has been growing its ad business since then, will now be supervised by. She is currently the president of advertising at Netflix. Peter Naylor, who had held the position of VP of ads previously, left Netflix earlier this year.

Reinhard expressed his enthusiasm about Nicolle joining Netflix. “She’s highly respected in our field,” he noted, “not just for her strong connections with clients and partners, but also for her data-focused approach to streaming advertisements. With her on board, we can continue growing and expanding our ads business to better serve our clients and Netflix.

Pangis expressed his excitement about joining Netflix, stating that he’s eager to contribute towards their goal of entertaining global audiences. He believes that with the massive fanbase for their films and series, Netflix is ideally situated to make brands a part of the cultural conversation. The experiences they provide are highly influential and relevant, and he can hardly wait to begin working.

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2024-10-29 21:54