As a seasoned gamer with decades of experience under my belt, I’ve seen countless apps evolve over time, but the recent overhaul by The New York Times has truly caught my attention. Being a subscriber to their various services, from news to games, cooking, and audio, this new app promises to bring it all together in one place.
Since 2008, The New York Times has undergone a significant revamp of its mobile app. This update introduces an entirely fresh user experience that consolidates all their products and brands into one platform. Additionally, it offers tailored recommendations to users aimed at simplifying the challenge of finding relevant news content.
In a conversation with The Hollywood Reporter, Emily Withrow, Vice President of Product at The New York Times, mentioned that one consistent theme they encountered was the emphasis on discovery. Essentially, people would be scrolling through social media and come across references to news stories that, despite being a dedicated reader of The Times, they hadn’t yet seen. This new feature aims to broaden the scope of the report and provide more content for users to explore.
Since we generate an abundance of news content, it’s challenging to fit all of it into the daily schedule for the Today feed. If you only visit us once a day, you might miss a large portion of our work and some critical stories that deserve your attention.
In the revamp, users can move right to enter a broader news ecosystem, or left to access the array of Times brand offerings such as games, The Wirecutter, The Athletic, culinary content, and audio.
The app’s news segment is set to feature several updated areas and topics, starting with a specific section for the 2024 elections, a lifestyle section that mirrors the vibrant visuals of the Times‘ culture and lifestyle departments, a “Great Reads” section, an opinion area, and the option to delve deeper into sections such as business, sports, and so on.
Notably, the main screen will also feature separate sections, such as a “Play” section showcasing daily games, an “Listen” section with options for New York Times audio content, and a “You” section tailored to provide a more customized experience for users by offering personalized content from The New York Times.
Kristen Dudish, vice president of product design at The Times, explains, “This area is specifically tailored for users. Here, you can select columnists who pique your interest, explore various sections of the site and the product that resonate with you. This way, content relevant to you gets showcased. You can even customize the arrangement to prioritize what matters most to you as a user. Essentially, this space is all about reflecting your preferences and usage of The Times.
To clarify, The Times doesn’t operate like Netflix by automatically suggesting news stories based on algorithms for each user. Instead, users can choose to follow specific columns, newsletters, or topics of their interest. Your Daily Rotation will then curate approximately 10 articles daily for the user.
In essence, we focus on personalization along three main aspects: content suggestions, customization, and decision-making support. Content recommendations are about suggesting articles that align with your interests. Customization is all about allowing you to define your preferences and seeing those reflected in the content you receive. The third aspect, closer to a decision engine, helps guide your choices based on your past reading history to ensure we’re not showing you the same content repeatedly,” Withrow explains. “Most of our content is manually curated by our skilled news teams. However, within these sections, we take into account your reading history to prevent showing you articles you’ve already read.
She added, “The tab Kristen mentioned is highly adaptable. In this area, you can choose to follow the podcast ‘Hard Fork’, enjoy Kevin Roose’s column, and have access to those podcasts as well.
fundamentally, the redesign aims to emphasize the connection between various user experiences and reading news, According to Withrow. Users who visit for games may find themselves reading a news article, while those visiting for news could also engage with a game or two.
As a gamer, I’m excited to share that at the heart of this revamp is us, the gamers. We’re not just any gamers; we’re diverse, inquisitive individuals who engage with more than just games on The New York Times app. While our other apps like cooking, audio, and games are still a vital part of our strategy, we wanted to create an experience that resonates with you and your varied interests, connecting them seamlessly across our products.
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2024-10-02 16:55