As a gamer with over two decades of experience under my belt, I must say that the intersection of music and fashion has always been a thrilling spectacle to witness. The latest collaboration between K-pop sensation NewJeans and Calvin Klein for their Fall 2024 campaign is no exception.
The K-pop band NewJeans has been chosen as the headliners for Calvin Klein’s Fall 2024 advertising campaign. Adopting a ’90s vibe, the five-piece group made up of Minji, Haerin, Hanni, Danielle, and Hyein are stepping into the final act of this season’s series for the brand. Earlier in their own captivating campaigns, Jeremy Allen White and Alexander Skarsgård were also part of Calvin Klein’s roster.
In their announcement, NewJeans expressed their thrill about starring in a Calvin Klein advertising campaign. They felt it was a perfect match to collaborate with a brand known for its self-assurance and working together on a project that highlighted their unique personalities, all while enjoying the chance to showcase the latest fashion trends in denim jeans, tees, and outerwear. The shoot, led by Gordon von Steiner, features the girl group donning Calvin Klein’s current collection of ’90s Straight Jeans and Denim Trucker Jackets, among other pieces. Moreover, the members can also be seen in a promotional video where they dance to “It Girl” by Kah-Lo, Karma Fields & Associanu.
Ever since their launch in July 2022, NewJeans has swiftly gained global recognition as one of the leading K-pop groups. They maintained their spot on the Billboard Global 200 for an impressive 37 consecutive weeks – a record for any K-pop act. With over 4.3 billion streams under their belt and various partnerships such as Calvin Klein, check out the campaign you see here or above.
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2024-09-25 11:55