As a long-time sneakerhead who has witnessed the evolution of streetwear culture since its infancy, I can’t help but feel a surge of nostalgia upon hearing that Nike is reissuing the Dunk Low “What The” CO.JP. Having lived through the early 2000s when Japan became a hotbed for sneaker culture and Nike expanded their offerings with the CO.JP imprint, I remember the anticipation surrounding these exclusive drops.
During the early 2000s, Nike decided to enter the Japanese market due to a rising interest in sneakers among consumers there. They introduced their “CO.JP” label, short for “Concept Japan,” which allowed them to launch sneaker models that were unique to Japan and not available anywhere else.
Initially launched in 2017, the vibrant Nike Dunk Low “What The” is making a comeback, boasting an eye-catching color scheme that includes shades of orange, yellow, red, and blue. You’ll find it back on store shelves this upcoming holiday season.
The latest news showcases Nike’s continuous endeavor to reintroduce iconic CO.JP editions from the past. In January, the brand made these shoes available again – the Dunk Low CO.JP “Ultraman,” a 1999 model inspired by a Japanese science fiction character. Similarly, in May, Nike re-released another two-tone black and red Dunk Low CO.JP from the same year.
As a gaming enthusiast, I’ve just got my hands on this fresh release, and it’s reminiscent of the vibrant chaos that is the “What The Dunk” collection from Nike’s Dunk Low line. This series is all about celebrating an eccentric blend of color schemes and patterns, making each pair a unique statement piece in its own right.
The “What The” version of the Nike Dunk Low CO.JP is likely to retail for around $125 during the Holiday 2024 collection.
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2024-10-04 17:57