For the Spring/Summer 2025 collection by NOAH, founders Brendon and Estelle Bailey-Babenzien are establishing a strong foundation for the brand’s upcoming years. The new seasonal line focuses on refinement, aligning with NOAH’s core values and offering classic everyday pieces that will remain stylish and trendy for the next ten years or more.
As a gamer, I’m excited about the latest SS25 collection! This time around, they’ve given a modern twist to NOAH essentials like single-breasted canvas jackets, button-down oxford shirts, and seersucker suits with built-in belts. They’ve also brought back some timeless styles such as cotton sweaters, old-school polos, boardshorts with side pockets, Shetland wool sweaters, and old granny and popcorn knits in a vibrant new color scheme. This season, there’s a strong focus on tailoring, using premium materials from top-notch mills and even incorporating recycled linen-based fabrics from Magee. To top it off, we’re seeing a continuation of NOAH’s collaboration with Barbour, merging North East style with the traditional menswear of British brand Barbour.
Brendon Babenzien, who serves as Co-Founder and Creative Director of Noah, views spring as a time for the brand to refresh and polish its image. Unlike past collections that radiated energetic playfulness with bold hues, this season’s selection leans towards thoughtful sophistication. According to Brendon, the collection showcases a sharper, more intelligent, and deliberate design approach, hinting at a subtle transition towards conscious design choices.
Take a look at the exhibit above for a sneak peek. Today, at 11 a.m., NOAH’s SS25 collection will make its debut on their official website and New York City flagship store.
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2025-02-13 12:56