Nope, I Sure Did Not Have Smurfs And Rihanna Teaming Up For A Movie Undies Campaign On My Bingo Card This Week

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The realm of brand partnerships is becoming increasingly unpredictable, yet within this realm of surprises, this particular union stands out – it’s like comparing apples to Smurfberry pies! Indeed, Rihanna‘s Savage X Fenty has joined forces with the beloved Smurfs for a line that merges nostalgic cartoon charm with modern undergarments. Adding to the synchronicity, Rihanna will lend her voice to Smurfette in the upcoming Smurfs film, making this collaboration perfectly timed as we approach a packed summer movie schedule in 2025.

Rihanna took to Instagram to unveil the new Smurf-inspired Savage X Fenty collection, sharing a series of photos of herself rocking a Smurfette-print bra and underwear set inspired by the upcoming kids’ movie, paired with a light blue hoodie and matching joggers. The caption? “We’re team Smurfette in this house. 💙 The cutest collab you didn’t know you NEEDED.” And honestly? She’s not wrong.

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For those who may not be aware, the artist known as “The Umbrella Singer” is taking on the voice of Smurfette this summer. In a brilliant marketing move, the pop sensation-turned-entrepreneur has also incorporated her lingerie business into the equation. This collaboration has led to a collection that beautifully incorporates Smurf blue hues, sweet floral designs, soft pastel tones, and a vibrant, yet playful atmosphere – seamlessly aligning with the Savage X Fenty brand’s ethos.

Savage X Fenty frequently surprises with innovative partnerships, yet a Smurf-themed lingerie collection takes unconventional marketing to an unprecedented level. The campaign underscores Rihanna’s role in the film and infuses a playful, vibrant twist into the realm of merchandise linked to movies.

It’s hardly shocking that fans can’t get enough of this unexpected collaboration. In an instant, Rihanna’s comment section was drowned in blue heart emojis, as enthusiasm spilled out from all corners of the web.

Here’s just a taste of how fans are reacting:

I can’t help but be swept up by the excitement surrounding this collaboration – from buzzworthy anticipation to immediate “must-have” responses, it’s evident that this is already a smashing success! Who wouldn’t want to embody their inner Smurfette? If there’s anyone who could pull off a Smurfs-themed lingerie and activewear set with effortless elegance, it’s none other than Rihanna. And now, allow me to dash to my cart and add some captivating Smurf-blue Savage X Fenty pieces – let’s face it, it’s destined to make an extraordinary Valentine’s Day gift for the lady in my life.

In addition to its merchandise, the upcoming chapter of the cherished ’80s property is also generating excitement due to its impressive voice cast. Check out this roster:

Apart from its products, the next installment of the beloved ’80s property has people talking because of its fantastic voice talent. Have a look at these names:

  • John Goodman
  • Nick Offerman
  • Natasha Lyonne
  • Dan Levy
  • Amy Sedaris
  • Nick Kroll
  • Hannah Waddingham
  • Octavia Spencer
  • Sandra Oh
  • Kurt Russell
  • Xolo Maridueña
  • Billie Lourd
  • Alex Winter
  • James Corden
  • J.P. Karliak

Speaking of John Goodman, he’d make a fantastic Papa Smurf! Now that The Conners and The Righteous Gemstones have concluded, it’s high time we get more of Goodman on our screens!

You’ve got until July 18 to catch a Smurf-inspired collection from Savage X Fenty, as the Smurfs are due back on the big screen then!

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2025-02-11 20:08