As a streetwear enthusiast with a penchant for fashion and sports, I am beyond thrilled about Off-White™’s partnership with the New York Liberty! This collaboration is not just a merger of style and culture; it’s a testament to the power of change, empowerment, and breaking boundaries.
In a groundbreaking move, Off-White™, the renowned streetwear label based in Milan, has forged its initial alliance with an American sports team. Previously helmed by the late Virgil Abloh, this fashion powerhouse continues to foster the bond between style and athletics. Recently, they have unveiled a long-term partnership with the WNBA franchise, New York Liberty.
Kicking off their long-term partnership, Off-White™ was appointed as the team’s inaugural style and culture curator. To commemorate this, they were given an exclusive varsity jacket to debut at the opening game of the playoffs. This alliance emphasizes the fusion of fashion, sports, and city culture in New York. Through this fresh brand partnership, Off-White™ will roll out distinctive fashion collections annually, with a focus on genuine community initiatives and collaborating with Liberty players to honor Women’s History Month, Black History Month, and Pride. This news follows Off-White™ displaying its collection for the first time during New York Fashion Week last week. In much the same way that Off-White™ serves as an agent of change, the Liberty team are pioneers in their domain.
In a statement, Cristiano Fagnani from Off-White™ expressed, “Off-White serves as a catalyst for change, establishing platforms for a community of revolutionary young minds, innovative talents, and powerful cultural influences. The New York Liberty are spearheading change in the sports world, demanding recognition and being courageous. Sports are transforming, and women are making history by taking charge. We are ecstatic to team up with this empowering squad and jointly establish a unique space, daring to exceed existing boundaries and construct the future. For all.” Keia Clarke, CEO of New York Liberty, replied, “WNBA players are now recognized as fashion icons like never before, while also shaping culture in unprecedented ways,” said New York Liberty CEO, Keia Clarke. “This current trend offers a perfect opportunity for the New York Liberty and Off-White to collaborate and venture beyond limits, creating fresh experiences that seamlessly blend sport, style, and culture beyond the basketball court.
The team debuted their new varsity jackets over the weekend for the Liberty’s first 2024 playoff game at Barlcays Center. The custom Off-White™ jackets top off the beginning of the partnership. Only a limited number of jackets will be available for fans to customize and pre-order at Barclays Center during select playoff games. Get a closer look at the jacket below or above.
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2024-09-23 12:26