Our Favorite Fashion x Auto Projects of 2024

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As someone who has spent a significant portion of my life immersed in both the world of automobiles and textile artistry, these collaborations between brands like Type 7, Loopwheeler, and Porsche truly resonate with me on a deeply personal level. The intricate craftsmanship, attention to detail, and fusion of nostalgia and innovation that these collections embody are nothing short of breathtaking.

The “Sevenwheeler” capsule collection, in particular, stands out as a testament to the power of combining traditional techniques with modern design sensibilities. It’s like taking a journey through time, from the iconic Porsche 993 Carrera RS to the meticulously crafted cotton apparel and limited-edition House Industries prints.

What I find most impressive is how these collaborations manage to capture the essence of timeless automotive and textile artistry while still being playful and accessible. It’s as if they’ve taken the best parts of my two passions and wrapped them up in a beautifully presented package that anyone can appreciate – even those who don’t know the difference between a flat-six engine and a loom!

And to top it all off, the humor in their marketing materials is a welcome reminder that we should never take ourselves too seriously. After all, cars are just big toys for grown-ups, right? So go ahead, indulge in some nostalgia and enjoy the ride – just don’t forget your helmet!

Over the last several years, the intersection of fashion and automotive has seen an unprecedented surge in excitement. The year 2024 marked a significant milestone, pushing the boundaries of this field to uncharted territories. It’s now evident that this isn’t a fleeting fad but a permanent addition to our cultural landscape.

2021 has witnessed widespread engagement, encompassing high-end fashion labels such as Balenciaga and Moncler, along with established players in the field like Kith and Aimé Leon Dore. Additionally, major automobile manufacturers like Lamborghini, Porsche, BMW, Mercedes-Benz, and others have actively taken part, showcasing innovative designs that challenge their unique design principles.

2024 boasted an array of styles, from athletic apparel adorned with logos to refined luxury items. The year showcased a trend towards quality over quantity, as many brands emphasized the production of carefully selected, premium collections. Check out our top 10 fashion collaborations with automotive brands from the year below.

Bentley x PICANTE Capsule

In 2024, Bentley and PICANTE teamed up to launch The Open Road Collection, a seven-piece line that combined opulence and adventure. Among the collection’s highlights was a limited edition leather bomber jacket, made from embossed cowhide leather with Bentley’s iconic diamond-quilted lining, available in only 20 pieces. The collection also included staples like a wool knit sweater, hoodies and caps, all influenced by Bentley’s rich history and PICANTE’s contemporary style.

Kith x BMW Collection

Once more, Kith and BMW have joined forces, this time collaborating on a collection launched during Miami Art Week. The assortment boasted a daring clothing line in vivid hues such as Techno Violet and Cinnabar Red, showcasing luxurious Italian leather jackets, wool coats, and suede items. The collaboration extended to accessories like branded leather driving gloves and a 1:18 scale model of the BMW XM. The fashion offerings were enhanced by the limited-edition 2025 BMW XM by Kith, which came with custom finishes and exclusive Kith branding. A unique 1981 BMW M1 served as a striking addition, demonstrating the innovative results that can emerge when two leaders in their industries collaborate.

Ferdi Porsche’s F.A.T. International x Sean Wotherspoon Ice Race Capsule

This year, Ferdi Porsche’s FAT International made an impactful statement by collaborating with designer Sean Wotherspoon during their annual Ice Race in Zell am See, Austria. The collection showcased more than a dozen vintage items handpicked by Wotherspoon, which he customized, such as deadstock satin jackets, faded Carhartt pants, and a one-piece driving suit. To ensure authenticity and exclusivity, each item was integrated with NFC technology for blockchain-based verification and special ownership benefits. This harmonious mix of racing heritage and modern design style significantly enhanced the Ice Race experience, further cementing FAT’s status as an innovator in both automotive and lifestyle industries.

Balenciaga x Lamborghini

For the Fall 2025 season, Balenciaga teamed up with Lamborghini, showcasing an exhilarating collaboration that paid tribute to Lamborghini’s daring design philosophy. Some notable pieces were joint logo tees representing the 2025 Lamborghini Huracán Temerario, leather bomber jackets and racing coats, as well as accessories like a clutch modeled after a driver’s manual and a car key fob. The classic Balenciaga Rodeo and Hourglass bags were given a fresh twist by incorporating Lamborghini’s famous Shield emblem, creating an impressive fusion of high-end fashion with the automotive industry.

Lewis Hamilton x Tyler, the Creator +44 Las Vegas Racing Capsule

Lewis Hamilton’s 44 label and Tyler, the Creator’s GOLF WANG collaborated on a racing-themed collection before the Formula 1 Grand Prix in Las Vegas. This unique collaboration combined GOLF WANG’s daring styles with +44’s racing influence, resulting in motocross jackets, workwear adorned with racetrack designs, and button-ups that merged F1 and Las Vegas symbols. Tyler oversaw the creative direction for this project, while Luis “Panch” Perez captured the campaign images. This collaboration brought a lively vibe to both fashion and the race track.

NIGO x Moncler Mercedes-Benz G-Wagon

Regarding the fusion of fashion and automotive, it’s hard to beat NIGO’s innovative reinterpretation of the Mercedes-Benz G-Class through a perspective influenced by Moncler, as part of the “Mercedes-Benz Project G-Class Past II Future.” This unique edition was revealed at the “City of Genius” show in Shanghai. The limited production run includes just 20 vehicles, boasting an eye-catching two-toned olive green and grey exterior, checked upholstery, and gold accents. These design choices blend ’90s nostalgia with contemporary luxury. This exclusive release pays tribute to the G-Wagon’s rich history while demonstrating NIGO’s design concept that blends vintage elements with modern aesthetics. A fashion collection for the campaign was also presented, but specifics on its release have yet to be disclosed as of now.

Aimé Leon Dore x Porsche 993 Turbo in Mulberry Green

A beloved duo, Aimé Leon Dore (ALD) and Porsche, came together once more to reveal a unique 993 Turbo in Mulberry Green. This collaboration showcases the automotive greatness of the ’90s combined with ALD’s sophisticated style. Distinctive elements such as a custom whale-tail rear wing, Mulberry Green Turbo Twist rims adorned with gold accents, and a luxurious dark brown leather interior, embody both power and skill. Notable features include a brass gear knob resembling the Unisphere and door sills that honor ALD’s roots in Queens, New York. The unveiling took place at ALD’s London storefront, where it was accompanied by an exclusive collection and a pair of shoes in matching Mulberry Green – the iconic New Balance 993.

Period Correct Outlander Collection

2021 was a standout year for Period Correct, the brand renowned for its automotive-inspired designs. Among their diverse offerings, the Outlander Collection truly stole the show, paying homage to the daring spirit of classic overland vehicles such as the Gelandewagen and Range Rover. This collection masterfully combined the ruggedness of off-road exploration with contemporary streetwear trends. Key items included crewneck sweaters, hoodies, t-shirts, a camouflage cap, and an intriguing “G-Wagen Owners Club” zip-up hoodie. Nostalgic elements like retro graphics of old-school SUVs and varsity-style fonts added a charming touch, making it a coveted item for today’s modern adventurers and automotive enthusiasts.

Team Ikuzawa x Daniel Arsham Porsche 904 Collab and Capsule Collection

At the 2024 Goodwood Revival, powerhouses Team Ikuzawa and Daniel Arsham highlighted Japanese motor racing tradition by launching a special collection in partnership with their jointly created Porsche 904 GTS. This unique line featured eye-catching items such as a white denim varsity jacket adorned with carefully embroidered patches, a travel bag, and the very first engine lid badge. The designs were intended to go beyond typical racing merchandise by combining classic branding elements with modern streetwear styles.

Type 7 x Loopwheeler x House Industries Porsche 993-Inspired “Sevenwheeler” Collection

To round things off, Type 7 and Loopwheeler paid tribute to craftsmanship and Porsche’s rich history by unveiling their “Sevenwheeler” capsule series. This collection was motivated by the legendary Porsche 993 Carrera RS and showcased a line of exquisite cotton clothing, meticulously produced on old-fashioned Tsuriamiki machines. It also included exclusive prints by House Industries, a custom-made rug, and a high-end magazine highlighting Loopwheeler’s painstaking process. By combining precision, a touch of nostalgia for the analog era, and whimsical design, the collection encapsulated the spirit of enduring automotive and textile artistry.

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2024-12-31 20:26