As it moves into its third decade, Patta, a renowned streetwear brand from Amsterdam, is continuing to thrive and show no signs of slowing down following its 20th anniversary last year. Most recently, they’ve teamed up with AVIREX to revamp the Icon Jacket, and it’s not just Patta celebrating milestones – AVIREX is also marking its 50th year in business, having been established in New York City back in 1975.
The exclusive collaboration between Patta and AVIREX, titled the Icon Jacket, boasts color-blocked premium leather panels in five vibrant hues: yellow, black, brown, green, and white. This daring mix of colors might be challenging for some brands, but both Patta and AVIREX possess the cultural clout to attempt it. And they have succeeded, producing a piece that, on paper, seems busy, yet in reality, is surprisingly subtle. The color palette is harmonious and effectively blends together.
As stated by the duo, each detail meticulously reflects the distinct histories of both brands. Inside the jacket, you’ll discover two decades of Patta artwork decorating its lining, creating a visual timeline of their brand’s evolution. On the front, the AVIREX 50th anniversary shield crest is displayed proudly on the left side of the chest. On the back of the bomber jacket, the phrase “Patta 4 All” is boldly emblazoned in large block letters made from two layers of contrasting black-on-white leather – a slogan Patta has championed for years as a symbol of inclusivity and a cornerstone of their brand. The final touch on the jacket is Patta’s own crest, showcased in purple and red with “2004” (the year it was founded) and another familiar brand message, “Got Love For All”, positioned centrally on the rear of the jacket.
In an uncommon manner for most brands, both Patta and AVIREX have made indelible impressions on culture, and now they’ve teamed up to produce a collaboration that truly distinguishes itself among the multitude of joint brand launches.
The unique, one-of-a-kind Patta x AVIREX “Icon Jacket” will be available for purchase solely online through Patta starting March 7.
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2025-03-03 21:25