Pharrell’s LVERS Run the World in Louis Vuitton’s Spring 2025 Campaign

Last June, I was captivated by Pharrell’s Louis Vuitton Spring 2025 show held at La Maison de l’UNESCO in Paris. It was there that his global LVERS manifesto came to life on the lush grounds, with designs inspired by Mother Earth, a collaboration with Air Afrique, the debut of an imaginary Louis Vuitton football club (look for the LV Footprint sneaker!), and an influx of jet-ready bags, cases, and trunks. All these were presented under Pharrell’s unifying vision. Now, the iconic French fashion house has released the official campaign for this globetrotting collection, telling a visual tale of a fresh ensemble cast as the new generation of diplomats, working within the prestigious halls and gardens of the United Nations.

Photographed by Stef Mitchell, the focus is on a worldly gentleman who travels extensively, emphasizing the collection’s forward-thinking ideology through a sequence of sincere shots that convey professionalism. The brand describes this as a wardrobe that represents all human skin tones from diplomats to explorers and leisure travelers, illuminating our diverse species under the same sun. In these vibrant, checkered suits, Louis Vuitton Airways flight jackets, and typographic button-ups, Pharrell’s sophisticated characters exude authority.

At our renowned office building, the campaign showcases some exciting product features. These include the Speedy P9 bag, available in various tonal black versions and sun-faded fluorescent shades that seem like they’ve been exposed to sunlight. Also new to the Millionaire sunglasses collection are pieces such as the Millionaire 4.0 model, which features skin-tone frames and lenses.

In summary, Louis Vuitton’s Spring 2025 menswear campaign visually represents Pharrell’s LVERS concept, emphasizing the commonalities that unite people worldwide. You can find the complete collection displayed in the gallery provided.

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