As a seasoned gamer with a penchant for fashion, I can’t help but feel a thrill of anticipation at the news of Phoebe Philo’s expansion into the Asia-Pacific region. Having traversed virtual worlds and battled countless digital foes, I’ve come to appreciate the value of a good strategy, much like Phoebe’s expansion plan.
Phoebe Philo’s personal brand is now going global, officially venturing into the Asia-Pacific area. After entering the market last year, this young label is planning its next international step by establishing an online presence in the APAC region. Additionally, it will collaborate with physical retailers for wholesale distribution in the region.
As reported by WWD, Phoebe Philo is set to start delivering her designs to Australia, Hong Kong, Japan, Singapore, and South Korea starting November. Her online collections are anticipated to expand with the arrival of the second collection, expected in early 2025. Regarding wholesale collaborations, these will commence from late October onwards. The ready-to-wear, leather goods, shoes, and accessories will be available for sale at Dover Street Market Ginza and Isetan Shinjuky in Tokyo, Japan, Parlour X in Sydney, and Shinsegae International in Seoul.
Following its strategic expansion to key locations such as Bergdorf Goodman in New York, 10 Corso Como in Milan, Dover Street Market in London and Paris, Maxfield and Neiman Marcus in Los Angeles, and The Webster in Miami, Phoebe Philo is now broadening her reach into the APAC region. This British designer remains committed to her self-governing approach and design philosophy of independence, which she values greatly as a means to explore and create on her own terms. Soon, consumers in the APAC region will have the opportunity to purchase Phoebe Philo’s line directly.
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2024-10-12 11:25