PIET Took Over São Paulo’s Estádio Pacaembu To Debut Its SS25 Collection

Yesterday, during São Paulo Fashion Week, PIET unveiled its SS25 “Farmers League Collection” at the iconic Estádio Pacaembu, which was transformed into a runway. The presentation, reminiscent of an ode to the Paulistan community and their cherished city, was initiated by designer Pedro Andrade at this historic football stadium.

For the very first time during São Paulo Fashion Week, the PIET show is open to the public! This is a groundbreaking moment for SPFW as 4,000 people are invited to witness an exclusive visual adventure, designed by PIET. The tickets are free but scarce and can be obtained starting today, April 7th, at 8:00 p.m., on the @piet_org profile stories. Keep in mind that entry will only be granted upon presenting the ticket you’ll receive via email.

This assemblage blended football-inspired aesthetics and graphics with camouflage attire and contrasting casual wear. Notable pieces were a sweatshirt constructed from pieced together football team scarves and a padded, coat-like camouflage piece adorned with jersey-style embellishments. Additionally, there was heavily distressed and faded camouflage, reminiscent of frayed, long cut-off sweatpants boasting tattered edges. The collection presented an assertive, rebellious vibe, as some models displayed flags bearing different messages and wore scarves concealing their faces.

See the gallery above for a look into the presentation.

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2025-04-13 19:25