An proposal worth $8.8 million from the Polkadot community has been put forward for sponsoring Lionel Messi’s Inter Miami soccer team. This move aims to boost Polkadot’s international visibility.
During the 2024 and 2025 soccer seasons, Inter Miami’s training kits will display Polkadot’s logo as part of our sponsorship agreement.
Polkadot Eyes Inter Miami Partnership
The Polkadot community is excited about the collaboration with Inter Miami and Lionel Messi, believing it will significantly expand Polkadot’s influence and visibility on a global scale. Inter Miami, under the ownership of David Beckham, is a major soccer club in the United States with a large social media following. The team has generated immense buzz by recruiting star players like Lionel Messi, Sergio Busquets, Jordi Alba, and Luis Suarez.
“Polkadot’s $8.8 million deal with Inter Miami Football Club, featuring Messi, includes sponsorship of the team. During the 2024 and 2025 seasons, Polkadot’s branding will be displayed on their training kits.”
Details Of The Partnership
As suggested in the plan, Polkadot’s sponsorship would last for two consecutive seasons, that is, 2024 and 2025. During this period, Polkadot’s logo will be displayed on Inter Miami’s training kits. This partnership with Inter Miami, which boasts of world-renowned players like Lionel Messi, aims to significantly enhance Polkadot’s global brand recognition.
Fans greatly value training kit sponsorships in top soccer clubs because they have easy access to this content through digital platforms. A significant amount of fan engagement takes place around training ground activities, providing a constant flow of exclusive, behind-the-scenes material.
Polkadot will team up with Inter Miami, becoming their official blockchain technology partner if the collaboration is approved. This alliance will be highlighted on Polkadot’s website via a special landing page and will include activations within Inter Miami’s stadium. Additionally, NFTs (non-fungible tokens) will be developed to engage with Inter Miami fans. Currently, Polkadot would join a list of crypto companies partnering football teams, such as OKX and Manchester City, or Tezos and Manchester United, if the deal is finalized.
To date, the Polkadot community has expressed a robust approval for the proposal through voting, with approximately 70% of the votes casting their support. This partnership could prove advantageous for Polkadot as it taps into Inter Miami and Lionel Messi’s massive fan base, thereby broadening the protocol’s influence beyond the realm of crypto enthusiasts.
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2024-04-19 10:09