The eagerly awaited Pitti Uomo men’s fashion event has revealed that for its July 2025 installment, the innovative South Korean streetwear label POST ARCHIVE FACTION (PAF) will unveil their SS25 collection as the show’s special guest designer. Although the specific date and presentation style are yet to be disclosed, the event will enjoy backing from South Korea’s Ministry of Culture and Tourism and its Korea Creative Content Agency.
Established in 2018, the fashion label created by Dongjoon Lim and Sookyo Jeong has garnered international acclaim for its unique streetwear designs, frequently utilizing creative methods and materials. This brand has collaborated on significant projects, adding a avant-garde twist to On’s Cloudmonster 2 and Cloudventure Peak shoes, as well as Clarks’ Wallabee Boot.
In an interview with WWD, Lapo Cianchi, Director of Communications and Events at Pitti Immagine, highlighted the rising importance of South Korean brands in the fashion industry as a whole. He noted that for several seasons, Pitti has been focusing on the culture and aesthetic of South Korea, which is a burgeoning market with great significance for Italian fashion and for the fair itself. The strong attendance of journalists and business professionals at Pitti Uomo suggests this, but it also offers a rich environment for discovering the new generation of fashion designers and creative minds from South Korea who are known for their versatility and ability to blend various artistic languages and disciplines.
Keep an eye on TopMob as they provide the latest news regarding the upcoming PAF presentation at Pitti Uomo.
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2025-05-05 17:56