As a gamer with a deep-rooted affection for both gaming and automotive culture, this collaboration between PRIX and Tarmac sends my adrenaline racing! Growing up, I always felt that my love for virtual racing and real-life car models was an unlikely duo, but the work of visionaries like Esther Ng proves me wrong.
Collaboratively, streetwear label PRIX and die-cast car expert Tarmac have joined forces for a partnership that honors automotive tradition and legendary vehicles. This alliance is a nod to PRIX’s founder Esther Ng’s Mazda RX-7 FD and the black Nissan Silvia S15s owned by friends Kota and Tonnderu.
For Esther and her crew, this collaboration symbolizes the fulfillment of a long-cherished ambition. Renowned for their combined enthusiasm for real and model cars, PRIX has spent years investigating methods to blend their automotive design passion with their brand identity. The link with Tarmac was established through Hana Burton, a sponsored driver and mutual acquaintance of both entities. As Tarmac ventures into streetwear collaborations, this debut signifies the start of an enduring partnership.
As PRIX’s community expands, the partnership intends to highlight additional automobiles that embody and stimulate their artistic vision. Both entities anticipate future endeavors that blend fashion, automotive lifestyle, and narrative in creative manners. The vehicles will be offered for sale starting December 24th on Tarmac’s official website.
Read More
Sorry. No data so far.
2024-12-23 08:55