As a lifelong football fanatic with roots tracing back to the Iberian Peninsula, this partnership between PUMA and the Portuguese Football Federation (FPF) is nothing short of a dream come true! With legends like Cristiano Ronaldo, Pepe, Bruno Fernandes, and João Félix donning PUMA gear, it’s a perfect match that brings together passion, style, and performance.
Today, PUMA has sealed a lasting agreement with the traditional sports brand of Portugal and the Portuguese Football Federation (FPF). Commencing from 2025, PUMA will provide support to the football team, outfitting every male, female, and junior squad with fresh equipment.
It’s not surprising that the federation boasting stars like Cristiano Ronaldo, Pepe, Bruno Fernandes, and João Félix has garnered the highest number of followers among all national football federations on social media worldwide. The federation’s strong cultural influence makes it a prime choice for global sports brands like PUMA to connect with players and fans. With roots stretching back to the 1960s, PUMA has consistently been a part of Portugal’s football culture. In fact, they collaborated closely with Eusébio, the top scorer of the 1966 World Cup, for the development of the iconic PUMA KING football boot.
In a statement, President of FPF Fernando Gomes expressed that PUMA’s approach to connecting with fans and showcasing each team’s distinct narrative drew them in. He added that they are eager to collaborate with PUMA on developing an enticing line of products that will appeal to our vast global fanbase.
Keep an eye out for the upcoming PUMA FPF merchandise, including their innovative approach to the collaborative project, which is slated to debut by early 2025.
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2024-11-27 20:55