RAINS Experiments With a Conceptual Uniform for FW24

RAINS Experiments With a Conceptual Uniform for FW24

As a dedicated gamer and fashion enthusiast, I can’t help but be intrigued by the latest offering from Danish outerwear brand RAINS. Their Fall/Winter 2024 collection, titled “FIGURES,” really speaks to me with its concept of a collective uniform that embraces individuality.


Rains, a Danish company specializing in coats and outerwear, has released the visual presentation for their “FIGURES” Fall/Winter 2024 collection.

At the heart of this collection is the concept of a unifying theme that binds us together while allowing for unique expressions within it. The color scheme reflects a Post-Modern aesthetic, incorporating soft neutrals, understated metals, earthy tones, and practical classic shades. Waterproofness remains a key feature, with pieces made from RAINS’ durable polyurethane material.

In the brand’s press release, it is mentioned that this newest collection focuses on “streamlining, simplifying, and careful design.” Rains’ iconic puffer jackets are the star of the show this season, with fresh takes on shapes and materials. Notable items include the Kevo Short Puffer Jacket, which offers a sporty-luxe twist on the traditional puffer style, and the Alta Vision Long Puffer Jacket, boasting an oversized puff and a striking hood trim.

In terms of bags and accessories, this brand offers a collection designed for constant exploration and an active lifestyle. You’ll find a wide selection of backpacks, each with unique styles, shapes, and sizes, perfect for everything from extended trips to everyday tasks and commuting.

Check out the RAINS’ FW24 lookbook in the gallery above.

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2024-07-24 12:25