Rihanna Is the New Queen That Dior Has Been Promising

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Rihanna Is the New Queen That Dior Has Been Promising

As a gamer with a penchant for fashion and fragrances, I must say that 2024 has proven to be a golden year for Dior, reminiscent of the opulence and grandeur found within the walls of Versailles, where Rihanna‘s regal campaign for J’adore was shot. It seems that Rihanna, with her captivating allure and undeniable charm, has become the perfect embodiment of this iconic perfume.

Rihanna has a long history with the Dior brand; during a time when Raf Simons was in charge, she became the first Black celebrity endorser for the company. Recently, it’s become apparent what Dior was hinting at back in June when they posted on Instagram that there would be a “new queen” of J’adore.

I’ve just learned that I’m stepping into the shoes of the legendary fragrance queen, a role once held by Charlize Theron for two decades. This iconic scent, created in 1999 by perfumer Calice Becker, has always been a dream to represent. I can’t wait to make it my own and continue its journey as an sought-after scent in the world of fragrances.

Gold tones lend an air of regality to this fresh Dior campaign, captured by renowned contemporary and fine art photographer Steven Klein, who happens to be friends with Dior. From Rihanna’s golden hair to her hazel eyes, her radiant skin, and the opulent Versailles backdrop, the campaign images evoke all things golden. In their own words, Dior describes this collaboration as “a metamorphosis and a coronation between a pop icon and a legendary perfume.”

Rihanna’s necklace collar design, reimagined according to the House, is paired with a gold embroidered gown adorned with pale sequins, both creations of Dior’s Women’s Creative Director, Maria Grazia Chiuri. Dior’s beloved perfume J’adore has long been cherished by Rihanna, who seems to have been meant for it, as the House suggests. The latest rendition of this fragrance, J’adore L’or, with its sunny and floral notes, was concocted by master perfumer Francis Kurkdjian, who has led perfume creation since 2021.

Rihanna has often graced Dior fashion shows, and her appearance during the 2024 Haute Couture Week in January caused quite a stir, as she made her return and sparked rumors about potential collaborations with the House. This news follows this week’s announcement that Victoria’s Secret, currently facing difficulties, has brought on board Hillary Super, who previously led Rihanna’s Savage X Fenty lingerie line. Super took over Savage X Fenty in June 2023 and will now be the third CEO at Victoria’s Secret within the past four years.

Hey there fellow gamers! Last week, I got my hands on the latest makeup collection from Dior for fall 2024. This line by Peter Philips pays homage to Paris, specifically Rue de Faubourg Saint-Honoré and 30 Avenue Montaigne – two significant streets that hold special meaning for their famous founder. The collection showcases a city map on its lipsticks, nail polish, and palettes, featuring key landmarks of the City of Love itself. Additionally, Dior Prestige La Micro-Huile De Rose activated serum also made an appearance last week.

2024 promises to be a golden year for the House of Dior, with Rihanna’s latest product launches, her partnership with the brand, and the captivating gowns worn by Lady Gaga and Celine during the Olympic opening ceremony. This comes after 2023, which saw a staggering €83.2 billion ($92.7 billion) in revenue and an increase in organic growth, as reported by Yahoo Finance.

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2024-08-17 01:55