Robert Pattinson Stars in Fall 2024 Dior Icons Campaign

Robert Pattinson Stars in Fall 2024 Dior Icons Campaign

As a seasoned gamer with an eye for fashion and a penchant for luxury brands, I must say that Robert Pattinson’s return to Dior for yet another Icons campaign is nothing short of thrilling! His long-standing relationship with the house, stretching back to 2013, has been a delightful journey to watch.


For Fall 2024, Robert Pattinson reappears as the face of the Dior Icons campaign. In this latest installment, he showcases some of Dior’s classic shapes and wardrobe staples. Most recently, he was seen in the Spring 2024 Dior Icons campaign, which subtly introduced fresh seasonal codes for the brand.

Under the guidance of menswear creative director Kim Jones, it’s no wonder that Robert Pattinson has been chosen once more to front the luxury brand’s newest advertising effort. Having been close friends with the house for some time, Pattinson has graced their fragrance ads since 2013. Starting in autumn 2016, he starred in a sequence of menswear campaigns and now, he is back as the spokesperson for his third Dior Icons campaign.

In a manner reminiscent of the previous one, this time, Alasdair McLellan captured the photos, appearing as if an expansion of last season’s visuals. The art direction is once again handled by Ronnie Cooke Newhouse and styling by Melanie Ward. Lynsey Alexander worked on makeup, while Anthony Turner handled hair.

The worldwide Dior boutiques will receive the Fall 2024 Dior Icons capsule collection on October 31st.

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2024-10-07 18:55