As a seasoned gamer and festival enthusiast with a soft spot for unique experiences, I must say that Rockstar Energy Drink has truly outdone itself this time! From powering some of the biggest entertainment moments to hosting crafty sneaker activations at major festivals, they’ve been consistently delivering unforgettable experiences.
Over the past year, Rockstar Energy Drink has been a part of some unforgettable entertainment events, from the Friday Night Show in the Champions League to Stormzy’s impromptu Liverpool concert. The brand continues to shine at major events, partnering with Live Nation UK for six festivals as the headline sponsor. To wrap up the season, it recently organized a unique sneaker activation at Creamfields festival.
After festivals are known for leaving footwear in a state of mud, tears, and trash, this new event aimed to change that negative image into a fun keepsake. A customization station was set up where 500 festival attendees could drop off their grungy shoes for a free cleaning service. As a bonus, they had the opportunity to personalize a pair of Rockstar Energy Drink sneakers with various DIY crafts. The event, managed by custom sneaker expert CANVVS, offered custom laces, lace locks, paints, and tags, making it an interactive experience for participants.
Some attendees were given the opportunity to receive exclusive, hand-painted designs directly from artists on site who customized the sneakers into unique, limited-edition pieces during the festival’s duration. Following the event, any remaining shoes (those cleaned and brand new) were donated to Shoe Aid as a charitable gesture aimed at giving back and minimizing waste.
To mark the launch, Rockstar Energy Drink teamed up with sneaker designer Scottie Wilkinson to create three unique sneakers based on Creamfields’ main performers, Chase & Status. These sneakers showcased a distinctive graffiti design, with vibrant yellow and black accents inspired by the famous duo. One pair was given to the headline act, while two more hand-painted versions were concealed for festivalgoers to discover among the festival grounds.
Visit the brand’s Instagram account right away for information on the personalized Rockstar Energy Drink and CANVVS shoes, along with details about their Live Nation UK festival collaboration.
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2024-08-29 16:55