SAINT JHn, an innovative musician, boldly challenges music industry norms by seamlessly merging elements of rap, R&B, and rock in his work, resulting in a one-of-a-kind musical catalog. Rather than being confined to a particular genre or style, he prefers to set his own rules. His upcoming album, Festival Season, exemplifies this creativity.
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CUPRA, based in Barcelona, consistently challenges norms in the automotive industry. It delves into the realm of music, regarding it much like cars as a means for unrestrained artistic expression. Consequently, they have adopted a pioneering strategy when collaborating with avant-garde musicians. For them, music is more than just sound; it’s an extension of their brand and a powerful tool to forge deeper connections with artists, car enthusiasts, and beyond.
https://player.vimeo.com/video/1053295602
Gathering in unison for an electrifying underground concert at CUPRA City Garage within Berlin’s Tacheles, they celebrated their mutual love for defying conventions and carving unique paths. Much like disrupters, the brand and artist align with the same ideals of championing originality. Their authenticity and audacity to challenge norms were evident at the vibrant event that united a lively crowd on January 28th.
At Tacheles, music and art intersect, right in the thrumming core of Berlin, Germany. It seemed fitting then, for the car brand to create a stir there, hosting SAINT JHn as he embarked on his next venture. This project marks his return after four years, and he celebrated this new chapter in a subtle, “in-the-know” style. The event was open to all – for those who managed to find it before the festivities began.
Stay tuned for further revelations at the CUPRA City Garage, as we have plenty more surprises in store. For updates on CUPRA’s musical endeavors, visit cupraofficial.de/cupraxmusic.
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2025-02-07 21:56